Table of Contents
Executive Summary
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- Mobile phones and personal technology
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- Figure 1: Ownership of mobile phones, January 2012-January 2019
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- Figure 2: Ownership of wearable devices, November 2014-January 2019
- Computers
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- Figure 3: Ownership of computers, January 2012-January 2019
- Televisions and other household technology
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- Figure 4: Household ownership of HD and Ultra HD 4K televisions, July 2016-January 2019
- Recent purchasing and purchase intentions
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- Figure 5: Technology products bought in the last three months, June 2017-January 2019
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- Figure 6: Technology products plan to buy in the next three months, June 2017-January 2019
- Online activities
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- Figure 7: Online activities done in the last three months on any device*, June 2017-January 2019
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- Figure 8: Use of new technology in the last three months, April 2017-January2019
- Special focus – Online discussions and interactions
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- Figure 9: Topics discussed regularly online, January 2019
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- Figure 10: Attitudes to online interactions, January 2019
Headline Data – Personal Technology Ownership
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- Data highlights
- Mobile phone ownership
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- Figure 11: Ownership of mobile phones, January 2012-January 2019
- Mobile phone ownership combinations
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- Figure 12: Smartphone and basic mobile phone ownership combinations, June 2017-January 2019
- Wearable technology ownership
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- Figure 13: Ownership of wearable devices, November 2014-January 2019
- Other personal technology ownership
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- Figure 14: Ownership of digital/video cameras and portable games consoles, December 2013-January 2019
Headline Data – Household Technology Ownership
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- Data highlights
- Computer ownership
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- Figure 15: Ownership of computers, January 2012-January 2019
- Computer form factors
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- Figure 16: Ownership of computers, by form factor. June 2017-January 2019
- Computer ownership combinations
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- Figure 17: Computer ownership combinations, June 2017-January 2019
- Ownership of TVs
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- Figure 18: Household ownership of HD and Ultra HD 4K televisions, July 2016-January 2019
- TV ownership combinations
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- Figure 19: TV ownership combinations, June 2017-January 2019
- TV connectivity
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- Figure 20: Household TV connectivity, January 2019
- Other household technology ownership
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- Figure 21: Ownership of other household technology products, January 2012-January 2019
Headline Data – Recent and Planned Technology Purchases
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- Data highlights
- Recent purchasing
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- Figure 22: Technology products bought in the last three months, June 2017-January 2019
- Planned purchasing
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- Figure 23: Technology products plan to buy in the next three months, June 2017-January 2019
Headline Data – Online Activities
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- Data highlights
- Activities on any device
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- Figure 24: Online activities done in the last three months on any device*, June 2017-January 2019
- Activities on a desktop/laptop
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- Figure 25: Online activities done in the last three months on a desktop/laptop, June 2017-January 2019
- Activities on a tablet
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- Figure 26: Online activities done in the last three months on a tablet, June 2017-January 2019
- Activities on a smartphone
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- Figure 27: Online activities done in the last three months on a smartphone, June 2017-January 2019
- Use of new technology
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- Figure 28: Use of new technology in the last three months, April 2017-January 2019
Headline Data – Special Focus: Online Discussions and Interactions
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- Data highlights
- Online discussion topics
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- Figure 29: Topics discussed regularly online, January 2019
- Attitudes to online interactions
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- Figure 30: Attitudes to online interactions, January 2019
Key Trends This Quarter
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- Christmas bump in smartphone purchasing despite challenging market conditions
- Smartwatch trends highlight need to move beyond early adopters
- Mature computer market, with lack of need for replacement purchases
- Looking to VR for a boost – but it might be a long wait
- The rise of voice continues, hand-in-hand with the smart home
- Less than one in five have gone 4K
- Smartphone video streaming continues to grow...
- ...as Younger Millennials and Generation Z move away from TVs
- People don't all see technology as the enemy...
- ...but tech companies must help them help themselves
- TV still gets people talking
- Dinner and politics on the table for discussion
Insight: What Impact Will Foldable Phones Have This Year?
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- What we’ve seen
- The future is here
- Huawei draws first blood in the design war
- Form is nothing without function
- Before the gold rush
- Rival brands waiting in the wings
- Xiaomi and Oppo signal their intent
- Apple likely to bide its time
- Will people pay?
- Chinese challengers could mean more competitive pricing
- Early caution inevitable
- Moving beyond the Innovators
- What it means
Insight: What Will It Take to Kick-start VR?
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- What we’ve seen
- VR struggling for early growth
- What's holding it back?
- Spreading the word
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- Figure 31: Technology product ownership, by VR headset ownership, January 2019
- Game-based VR films can get the conversation started
- Keep it short and social
- Putting it out there
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- Figure 32: Netflix VR living room mode
- What it means
Insight: Online Video Growth Can Boost the Tablet Market
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- What we’ve seen
- Mobile video streaming growth continues, on tablets as well as smartphones
- Still ticking the consumption box
- Younger consumers less likely to own tablets but more likely to be streaming on them
- More investment in content aimed at online audiences
- Playing a long-form game
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- Figure 33: Five Points, on Facebook Watch
- Tablet market can turn to streaming to boost sales
- What it means
Insight: Using the Digital World to Build Real-life Connections
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- What we’ve seen
- Social media needs to go back to basics
- A platform for expression
- Helping people get out of their bubble
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- Figure 34: Agreement that “I would like technology companies (eg Apple, Google etc) to do more to help me achieve a healthy balance of technology in my life”, by generation, January 2019
- Filling a local void
- AR can help people find their way
- Looking for local value
- Community centres
- What it means
Appendix – Data Sources, Abbreviations and Supporting Information
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- Data sources
- Abbreviations
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