The Chinese dishwashing market achieved a 4.3% growth in 2017-18, and as a mature market, future annual growth is projected to further ease to a CAGR of 3.6% over the next five years. Market growth is mainly driven by growing disposable incomes, as well as consumers trading up to products with better features in terms of formula, ingredient, environmentally friendliness, functionality, and cleaning power.

To track the development of the dishwasher segment, this Report researched respondents’ dishwasher ownership rates, usage habits and dishwasher products adoption. Meanwhile, to discover the opportunities for new dishwashing product development, the Report also investigated consumers’ perceptions on safety and cleaning power, and looked at the top features they are willing to pay more for. This Report also analysed purchase channels, with the aim of helping clients in decision making in their distribution strategies.

For the purposes of this Report, Mintel defines dishwashing products as follows:

• Products formulated for dishwashing by hand, including regular and antibacterial variants.

• Products exclusively formulated for use in automatic dishwashers, including tablets/combination products, powders and liquids.

• Ancillaries or dishwasher additives including salt, rinse aids and dishwasher cleaners, fresheners and protection products.

• Dishcloths, sponges, scouring products, washing-up tools and rubber gloves.

• Low household income is defined as RMB6,000-9,999 in tier one cities; RMB5,000-8,999 in tier two or below cities.

• Mid household income is defined as RMB10,000-17,999 in tier one cities; RMB9,000-15,999 in tier two or below cities.

• High household income is defined as RMB18,000 and above in tier one cities; RMB16,000 and above in tier two or below cities.