Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- The issues
- Prioritizing health while dining out is a challenge for diners
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- Figure 1: attitudes towards healthy dining, December 2018
- Almost three fourths of parents are unhappy with kids meals
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- Figure 2: attitudes towards healthy menu items, December 2018
- The opportunities
- Diners are open to trying healthy menu items
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- Figure 3: attitudes towards healthy dining, December 2018
- Appeal to younger diners with plant-based menu items
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- Figure 4: interest in healthy menu items, by generation, December 2018
- What it means
The Market – What You Need to Know
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- Wellness rules
- Retail offers customers healthy convenience
- Interest in plant-based foods blooms
- Healthy for all generations
Market Perspective
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- Food brands pivot from weight loss claims to natural ingredients
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- Figure 5: Lean Cuisine Coconut Chickpea Curry
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- Figure 6: Sweet earth curry tiger
Market Factors
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- Wellness over weight loss
- Growing interest in plant-based eating approach
- Cater to shifting generational health needs
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- Figure 7: Population, by generation, 2013-23
Key Players – What You Need to Know
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- Plant-based menu items resonate with health-conscious diners
- Parents are not so “happy” with kids meals
- Creating lighter cocktails that don’t break the calorie bank
What’s Working?
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- Pushing plants on menus
- Plant-Forward Entrées
- Protein Substitutes
- Non-dairy Alternatives
What’s Struggling?
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- A lack of healthy kids meal options concerns parents and public health officials
What’s Next?
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- Restaurants toast to good health
- Healthy options for all diets
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- Figure 8: Restaurant segment preferences – LSRs, by gender/age, October 2018
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- Figure 9: Chipotle Lifestyle bowls
The Consumer – What You Need to Know
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- Most seek healthy menu items (at least some of the time)
- Motivation for healthy dining varies across generations
- Customization is key
Approach to Healthy Dining
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- Most consumers are interested in healthy menu items
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- Figure 10: Approaches to healthy dining, December 2018
- Consumers from lower-income households are more likely to indulge
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- Figure 11: Approaches to healthy dining, by household income, December 2018
- Asian consumers more likely to eat healthy when dining out
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- Figure 12: Approaches to healthy dining, by race & Hispanic origin, December 2018
Attitudes towards Healthy Dining
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- Almost all diners think healthy menu items can be tasty
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- Figure 13: attitudes towards healthy dining, December 2018
- Indulgent diners report more barriers to healthy dining
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- Figure 14: attitudes towards healthy dining – Agree, by approach to healthy dining, December 2018
- Younger consumers more likely to report barriers to healthy dining
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- Figure 15: attitudes towards healthy dining, by generation, December 2018
- Parents associate organic ingredients with healthiness
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- Figure 16: attitudes towards healthy dining, by parental status, December 2018
- Older women are interested in smaller portions
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- Figure 17: attitudes towards healthy dining, by age & gender, December 2018
- Asian diners associate vegetarian menu items with health
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- Figure 18: attitudes towards healthy dining, by race & Hispanic origin, December 2018
Healthy Dining Behaviors
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- More than one third of diners are more likely to visit a restaurant with healthy options
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- Figure 19: healthy dining behaviors, December 2018
- Cater to the unique health needs of diners across ages
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- Figure 20: healthy dining motivators, by age, December 2018
- Healthy menu items draw in parents
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- Figure 21: healthy dining motivators, by parental status & gender, December 2018
Attitudes towards Healthy Menu Items
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- Almost three fourths of parents are dissatisfied with kids meal options
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- Figure 22: attitudes towards healthy menu items, December 2018
- Young men question the value of plant-based items
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- Figure 23: attitudes towards healthy menu items, by age and gender, December 2018
- Younger generations associate shared menu items with healthiness
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- Figure 24: attitudes towards healthy menu items, by generation, December 2018
- Parents are willing to pay for organic ingredients
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- Figure 25: attitudes towards healthy menu items, by parental status by gender, December 2018
Healthy Attributes Sought
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- Diners prioritize protein
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- Figure 26: healthy attributes sought, December 2018
- Creating appealing healthy menu items
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- Figure 27: TURF analysis – Healthy attributes, December 2018
- Diet restrictions are important to older diners
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- Figure 28: healthy attributes sought, by generation, December 2018
- Play up high protein offering to attract men
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- Figure 29: healthy attributes sought, by age and gender, December 2018
Interest in Healthy Menu Items
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- A wide range of healthy menu items appeal to diners
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- Figure 30: interest in healthy menu items, December 2018
- iGens most likely to seek plant-based menu items
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- Figure 31: interest in healthy menu items, by generation, December 2018
- Appeal to parents with low-sugar alcoholic beverages
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- Figure 32: interest in healthy menu items, by parental status, December 2018
- Hispanic diners interested in avocado as an add-on
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- Figure 33: interest in healthy menu items, by race and Hispanic origin, December 2018
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – The Consumer
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- Methodology
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- Figure 34: Table - TURF analysis – Healthy attributes, December 2018
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