Table of Contents
Executive Summary
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- The market
- Market remains stable
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- Figure 1: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2013-23
- The issues
- Trash bags have some performance problems
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- Figure 2: Trash bag frustrations, January 2019
- Price-driven shopping
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- Figure 3: Select attitudes toward shopping for food storage and trash bags, January 2019
- Eco-unfriendly recognized as a problem
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- Figure 4: Attitudes toward eco-friendly food storage and trash bags, by select attitudes toward eco-friendly and sustainable food storage and trash bags, January 2019
- The opportunities
- Reaching the premium consumer
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- Figure 5: Attitudes toward shopping for premium food storage and trash bags, by age, parental status, January 2019
- Uses beyond the kitchen to add value
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- Figure 6: Attitudes toward food storage organization and functionality, January 2019
- Sustainability claims could cultivate loyalty
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- Figure 7: Usage of plastic and reusable food storage bags, January 2019
- What it means
The Market – What You Need to Know
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- Stable sales for a functional category
- Trash bag sales dominate market
- Other retailers account for two thirds of market
- Food storage products offer solutions for decluttering and organization
- Market influenced by demographic cohorts
- Cost consciousness stifles premium spending despite strong economy
Market Size and Forecast
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- Functional category fights to realize meaningful growth
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- Figure 8: Total US sales and fan chart forecast of food storage and trash bags, at current prices, 2013-23
- Figure 9: Total US retail sales and forecast of food storage and trash bags, at current prices, 2013-23
Market Breakdown
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- Trash bag sales dominate, smaller segments drive growth
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- Figure 10: Share of US retail sales of food storage and trash bags, by segment, 2018
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- Figure 11: Total US retail sales of food storage and trash bags, by segment, at current prices, 2016 and 2018
- Other retailers account for two thirds of market
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- Figure 12: Total US retail sales of food storage and trash bags, by channel, at current prices, 2016 and 2018
Market Perspective
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- An organized home supports health, lifestyle trends
Market Factors
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- Population growth favorable for market; age impacts how users shop
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- Figure 13: Population aged 18 or older, by age, 2013-23
- Family households important to market
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- Figure 14: Family and non-family households, 2013-18
- Cost-conscious mentality challenges premium spending
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- Figure 15: Consumer Sentiment Index, January 2007-January 2019
Key Players – What You Need to Know
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- Rank Group, The Clorox Company, private label lead market
- Private label sales grow
- Plastic food bag sales stagnant
- Aesthetics, function and tech can elevate food storage product usage
Manufacturer Sales of Food Storage and Trash Bags
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- Rank Group and private label fuel market growth
- Sales of food storage and trash bags by company
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- Figure 16: Multi-outlet sales of food storage and trash bags, by leading companies, rolling 52 weeks 2017 and 2018
What’s Working?
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- Private label sees growth in all segments
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- Figure 17: Private label multi-outlet sales of food storage and trash bags, rolling 52 weeks 2017 and 2018
- Alignment as ethically responsible favors private label brands
- Reynolds innovation focuses on value-added convenience
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- Figure 18: Reynolds Kitchens multi-outlet sales of select food storage and trash bags, rolling 52 weeks 2017 and 2018
What’s Struggling?
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- Sizeable plastic food bag segment is flat
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- Figure 19: Multi-outlet sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
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- Figure 20: Food storage bags usage, January 2019
What’s Next?
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- Elevating form, function and sustainability
- Brands get sassy
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- Figure 21: Pyrex “Eat Your Words” line Instagram post, August 2018
- Meal prep trend
- Organization trend
- Smart storage
The Consumer – What You Need to Know
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- Unscented trash bags have strongest acceptance
- Trash bags picked up during household shopping trips
- Usage of food storage products driven by price and function
- Mass, grocery stores most shopped for food storage
- Private label entices price-driven consumers
- Rips and odor frustrate trash bag users
- Organization trends could elevate food storage products
Trash Bag Usage
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- Scent sensitivity impacts trash bag usage
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- Figure 22: Trash bag usage, January 2019
- Younger women skew heavier in use of scented trash bags
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- Figure 23: Trash bag usage, by gender and age, January 2019
- Scented bags help combat odors for families and large households
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- Figure 24: Trash bag usage, by parental status, household size, January 2019
Retailers Shopped for Trash Bags
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- Trash bags picked up during household shopping trips
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- Figure 25: Retailers shopped for trash bags, January 2019
- Lower income households attracted to dollar stores
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- Figure 26: Retailers shopped for trash bags – dollar store, by household income, January 2019
- Suburbanites prefer club stores; other areas use dollar stores
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- Figure 27: Select retailers shopped for trash bags, by living location, January 2019
Attitudes toward Trash Bag Scents
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- Fresh scents strike alignment for being pleasant and effective
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- Figure 28: Scent attributes for trash bags, January 2019
Food Storage Product Usage
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- Usage remains consistent in food storage products
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- Figure 29: Food storage product usage, December 2016 and January 2019
- Younger consumers jump on the mason jar bandwagon
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- Figure 30: Select food storage product usage, by age, January 2019
- Moms show strong support of reusable plastic food storage
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- Figure 31: Food storage product usage, by parental status and gender, January 2019
Retailers Shopped for Food Storage Products
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- Mass, grocery stores most shopped for food storage
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- Figure 32: Retailers shopped for food storage products, January 2019
- Age and parent status influence retailers shopped
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- Figure 33: Select retailers shopped for food storage products, by age, parental status, January 2019
Attitudes toward Shopping
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- Price-driven consumers challenge the category
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- Figure 34: Attitudes toward shopping for food storage and trash bags, January 2019
- Young and less affluent shop based on price
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- Figure 35: Attitudes toward shopping for food storage and trash bags, by age, household income, January 2019
- Dads demand premium products
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- Figure 36: Attitudes toward shopping for food storage and trash bags – premium options are worth the extra cost, by parental status and gender, January 2019
Category Frustrations
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- Eco-friendly options have room to improve
- Scented options struggle
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- Figure 37: Category frustrations, January 2019
- Young adults frustrated by trash bags that rip easily
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- Figure 38: Performance frustrations – trash bags rip too easily, by age, January 2019
Attitudes toward Food Storage and Organization
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- Organization trends could elevate food storage products
- Head room for eco-friendly options
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- Figure 39: Attitudes toward food storage and organization, January 2019
- Bacteria and proper disposal of plastic concern eco-friendly seekers
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- Figure 40: Attitudes toward eco-friendly food storage and trash bags, by select attitudes toward eco-friendly and sustainable food storage and trash bags, January 2019
- 18-34s want multifunctional products but don’t think about non-food use
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- Figure 41: Select attitudes toward food storage and organization, by age, January 2019
- Parents seek organization and function
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- Figure 42: Attitudes toward food storage and organization, by parental status, January 2019
Appendix – Data Sources and Abbreviations
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- Data sources
- Sales data
- Fan chart forecast
- Consumer survey data
- Abbreviations and terms
- Abbreviations
- Terms
Appendix – The Market
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- Figure 43: Total US retail sales and forecast of food storage and trash bags, at inflation-adjusted prices, 2013-23
- Figure 44: Total US retail sales of food storage and trash bags, by channel, at current prices, 2013-18
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Appendix – Key Players
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- Figure 45: Multi-outlet sales of trash bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
- Figure 46: Multi-outlet sales of plastic food bags, by leading companies and brands, rolling 52 weeks 2017 and 2018
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- Figure 47: Multi-outlet sales of aluminum foil, by leading companies and brands, rolling 52 weeks 2017 and 2018
- Figure 48: Multi-outlet sales of plastic wrap, by leading companies and brands, rolling 52 weeks 2017 and 2018
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- Figure 49: Multi-outlet sales of waxed paper, by leading companies and brands, rolling 52 weeks 2017 and 2018
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