What you need to know
Food storage and trash bag usage has near total household penetration, reflecting the functional nature of the category. While a strong, steady consumer base provides a solid foundation, significant growth remains elusive as users exhibit cost-conscious shopping behavior. Marketers must work to emphasize the value of premium features and encourage non-food uses to broaden reach and accelerate growth.
Definition
For the purposes of this Report, Mintel defines the food storage and trash bag market as consisting of the following segments:
Plastic food storage bags
Food storage containers – includes plastic and glass containers
Aluminum foil
Plastic wrap
Wax paper and parchment paper
Trash bags – Includes kitchen trash bags, black trash bags, and small trash bags designed for bathroom or other small trash cans