What you need to know

Food storage and trash bag usage has near total household penetration, reflecting the functional nature of the category. While a strong, steady consumer base provides a solid foundation, significant growth remains elusive as users exhibit cost-conscious shopping behavior. Marketers must work to emphasize the value of premium features and encourage non-food uses to broaden reach and accelerate growth.


For the purposes of this Report, Mintel defines the food storage and trash bag market as consisting of the following segments:

  • Plastic food storage bags

  • Food storage containers – includes plastic and glass containers

  • Aluminum foil

  • Plastic wrap

  • Wax paper and parchment paper

  • Trash bags – Includes kitchen trash bags, black trash bags, and small trash bags designed for bathroom or other small trash cans

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