Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The consumer
- Christmas offers a clear boost to physical purchases
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- Figure 1: Physical media purchases, December 2017-18
- Further growth in streaming video service usage
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- Figure 2: Paid-for subscriptions, December 2017-18
- Media downloads remain a niche part of all sectors
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- Figure 3: Media downloads, December 2017-18
- Spotify aims to boost revenue by creating more targeted adverts
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- Figure 4: Media activities, December 2017-18
- Mobile-only subscription tiers aim to take advantage of video viewership on smartphones
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- Figure 5: Devices used for media activities, December 2018
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- Figure 6: Devices used for media activities, December 2018
- Over one in four post pictures on social media
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- Figure 7: Content created and uploaded online, December 2018
- Nearly half are trying to give insight into their life with media uploads
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- Figure 8: Reasons for creating and uploading media content, December 2018
- TV shows are the media content discussed most in person
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- Figure 9: Behaviour after consuming media, December 2018
Physical Media Purchases
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- Christmas offers a clear boost to physical purchases
- Concerns about the environment and limited space will accelerate decline of physical media
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- Figure 10: Physical media purchases, December 2017-18
Subscription Services
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- Further growth in streaming video service usage
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- Figure 11: Paid-for subscriptions, December 2017-18
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- Figure 12: Repertoire of subscription media services used, December 2017-18
- New video subscriptions to shake up market but consumers may be resistant
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- Figure 13: Use of subscription TV and video streaming services, by age, December 2017-18
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- Figure 14: Use of subscription TV and video streaming services, by age, December 2018
- Growth in use of music subscription services slower than video
- Upcoming Apple News subscription service could boost willingness to pay for news
Media Downloads
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- Media downloads remain a niche part of all sectors
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- Figure 15: Media downloads, December 2017-18
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- Figure 16: Media downloads, by age, December 2017-18
- Video game downloads grow significantly among younger people
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- Figure 17: Video game downloads in last three months, by age, December 2017-18
Media Activities
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- Freeview TV goes mobile in an attempt to keep up with changing habits
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- Figure 18: Media activities, December 2017-18
- Spotify aims to boost revenue by creating more targeted adverts
- Spotify to take podcast market to the next level
- Podcasts should give greater focus to appealing to women
- Cairncross Review calls to create fairer digital advertising market for newspapers
Devices Used for Media Activities
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- Mobile-only subscription tiers aim to take advantage of video viewership on smartphones
- People more likely to pay for short-form content
- Betting on sporting success
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- Figure 19: Devices used for media activities, December 2018
- Figure 20: Devices used for media activities, December 2018
- Voice to boost music listening across smart devices
- Greater personalisation is the next step
- New streaming services to make high-quality video games accessible on more devices
Special Focus: Media Content Created and Uploaded Online
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- Over one in four post pictures on social media
- Social media platforms step up action to prevent availability of inappropriate images
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- Figure 21: Content created and uploaded online, December 2018
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- Figure 22: Repertoire of types of media content created and uploaded, by age, December 2018
- Figure 23: Content created and uploaded online, by gender, December 2018
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- Figure 24: Content created and uploaded online, by age, December 2018
- Nearly one in four 16-24-year-olds create short online videos
- YouTube working to appease creators
- Facebook expands monetisation options
- Nearly one in three young men are creating and uploading music
Special Focus: Reasons for Uploading Media Content
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- Nearly half are trying to give insight into their life with media uploads
- Instagram makes a fresh attempt at friend lists
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- Figure 25: Reasons for creating and uploading media content, December 2018
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- Figure 26: Reasons for creating and uploading media content, by gender, December 2018
- Figure 27: Reasons for creating and uploading media content, by age, December 2018
- New EU legislation to increase copyright protections…
- …which could limit fan culture
- Lack of global releases still causing copyright problems
- One in five 16-24-year-olds are creating in order to make money
Special Focus: Behaviour after Consuming Media
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- TV shows are the media content discussed most in person
- Fragmentation could reduce discussion potential of shows
- Video services look to boost the social side of streams
- Regulation and interactivity will be key to social appeal
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- Figure 28: Behaviour after consuming media, December 2018
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- Figure 29: Methods of discussing media after consuming, by gender, December 2019
- Figure 30: Methods of discussing media after consuming, by age, December 2019
- Making music streaming social has to centre around shared listening
- Women are reading fewer professional media reviews
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- Figure 31: Read professional reviews about media content (online or offline), by gender, December 2018
Appendix – Data Sources, Abbreviations, and Supporting Information
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- Abbreviations
- Consumer research methodology
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