Table of Contents
Executive Summary
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- Overview
- The insights
- Installed base of device users can be leveraged for health tech
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- Figure 1: Technology product usage, November 2018
- An aging population drives need for health care
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- Figure 2: US population, by age, 2013-23
- Exercise, weight loss key opportunities
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- Figure 3: Exercise frequency, September 2018
- The opportunities
- One app to rule them all
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- Figure 4: Preference for one app, by gender and by age, November 2018
- Health information is not up for sharing
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- Figure 5: Acceptable sources to share health data with, by age, November 2018
- Sharing health data is motivated by personal benefit
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- Figure 6: Reasons for sharing health data, by age, November 2018
- What it means
The Market – What You Need to Know
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- Everything’s getting smarter
- Tech most popular amongst the young
- Weight loss gains interest
- Mind the (age) gap
Market Breakdown – Technology Usage
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- A growing category
- Smart tech taking over
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- Figure 7: Technology product usage, November 2018
- An age gap exists in technology ownership
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- Figure 8: Technology product usage, by age, November 2018
- Household incomes in the middle most likely to own tech
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- Figure 9: Technology product usage, by household income, November 2018
Market Perspective
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- Fitness, weight loss prime opportunities
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- Figure 10: Exercise frequency, September 2018
- Making toothbrushes smarter?
Market Factors
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- The age influence
- Changes in the US population should guide the health technology market
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- Figure 11: US population, by age, 2013-23
- ACA rollback impact
Key Players – What You Need to Know
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- Insurance drives adoption
- Diabetes goes high-tech
- Is tech considered unhealthy?
- Make privacy a priority
- New innovations could transform health tech
- Innovations follow lifestages
What’s In?
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- The app habit
- Syncing with health insurance providers
- Diabetes and big data
What’s Struggling?
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- Unhealthy associations with tech
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- Figure 12: What consumers would sacrifice to improve health and wellbeing – Any rank, March 2018
- The Theranos effect
- The privacy problem
What’s Next?
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- Know what to expect when you’re expecting
- Computerizing care?
- Even pills get smart
- VR meets health
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- Figure 13: Virtual reality (VR) usage and interest to manage health, by VR use, November 2018
The Consumer – What You Need to Know
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- Health tech still at the beginning
- Opportunity to integrate health into existing tech usage
- The right tool for the right job
- It’s all about the apps
- Sharing varies significantly by age
- Care for older users, community for younger ones
General Attitudes and Behaviors
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- Using tech to manage health not yet widespread
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- Figure 14: Health technology attitudes and behaviors, November 2018
- Use is tied to growing up with technology
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- Figure 15: Health technology attitudes and behaviors, by generation, November 2018
Use for Managing Health
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- Opportunity to expand the use of some tech to manage health
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- Figure 16: Use of owned technology to manage health, November 2018
- Limited interest amongst non-owners
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- Figure 17: Interest in technology to manage health, November 2018
- Opportunities lie with the young
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- Figure 18: Interest in technology to manage health, by age, November 2018
- Hispanic adults another important target
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- Figure 19: Interest in technology to manage health, by Hispanic origin, November 2018
Tracking Specific Health Areas
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- Consumers associate different devices with specific health aspects
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- Figure 20: Correspondence Analysis – Symmetrical map – Tracking specific health areas, November 2018
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- Figure 21: Tracking specific health areas, November 2018
- Wearables resonate with women, older people
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- Figure 22: Using fitness tracker to track specific health areas, by gender and by age, November 2018
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- Figure 23: Using smartwatch to track specific health areas, by gender and by age, November 2018
- Older adults see more potential in voice assistants to manage health
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- Figure 24: Using virtual voice assistant to track specific health areas, by age, November 2018
- In-store health kiosks best for targeted applications
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- Figure 25: Using in-store health kiosk station to track specific health areas, by age, November 2018
Health App Attitudes and Behaviors
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- Streamlining most important to young adults
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- Figure 26: Health app attitudes and behaviors, by age, November 2018
- Adoption strongest among 18-44 audience
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- Figure 27: Current number of health/wellness related apps on mobile devices, by age, November 2018
- More apps means more uses
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- Figure 28: Health app attitudes and behaviors, by current number of health/wellness related apps on mobile devices, November 2018
- Mobile apps largely used for fitness-related health activities
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- Figure 29: Using mobile apps to track specific health areas, by gender and by age, November 2018
Sharing Health Data
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- Limited interest in sharing health data
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- Figure 30: Acceptable sources to share health data with, November 2018
- Older people more open to sharing with physicians
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- Figure 31: Acceptable sources to share health data with, by age, November 2018
Reasons for Sharing Health Data
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- It’s all about the benefits
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- Figure 32: Reasons for sharing health data, November 2018
- Younger people like sharing and caring
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- Figure 33: Reasons for sharing health data, by age, November 2018
- Reasons for sharing data vary by health app usage
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- Figure 34: Reasons for sharing health data, by current number of health/wellness related apps on mobile devices, November 2018
Barriers to Sharing Health Data
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- Data is too sensitive to share
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- Figure 35: Barriers to sharing health data, November 2018
- Young most concerned about being judged, lectured
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- Figure 36: Barriers to sharing health data, by age, November 2018
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
Appendix – The Consumer
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- Correspondence Analysis Methodology
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