What you need to know

As with most technology, the actual advancements in the banking industry may be ahead of consumer interest. This does not mean, however, that innovations should be stifled, rather that more consumer education is necessary before widespread interest and adoption is seen. Current interest levels may be low, but tangible benefits, such as quicker, more secure transactions, can be shown to these consumers to increase adoption.


For the purposes of this Report, Mintel has concentrated on consumers who have a financial account – checking, savings, investment, or loan.

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