Table of Contents
Overview
-
- What you need to know
- Areas covered in this report
Executive Summary
-
- The market
- Consumer spending
-
- Figure 1: Spain: Consumer spending on electrical items (incl. VAT), 2014-18
- Sector size and forecast
-
- Figure 2: Spain: IT and telecoms equipment specialists’ sales, excl VAT, 2013-18
- Channels of distribution
-
- Figure 3: Spain: estimated distribution of spending on electrical goods by channel, 2018
- Companies and brands
- Leading players
- Market shares
-
- Figure 4: Spain: Leading electrical retailers’ shares of spending on electricals, 2018
- Online
- The consumer
- What they buy
-
- Figure 5: Spain: electrical products bought in the last 12 months, January 2019
- How they shop
-
- Figure 6: Spain: usage of stores vs online when buying electrical/electronic products, January 2019
- Where they shop
-
- Figure 7: Spain: where they shop for electricals, January 2019
- Attitudes to shopping for electrical goods
-
- Figure 8: Spain: attitudes to shopping for electrical/electronic goods, January 2019
- What we think
Issues and Insights
-
- Retailers need to give consumers a reason to shop in-store
- The facts
- The implications
- Value-added goods and services to boost revenues
- The facts
- The implications
The Market – What You Need to Know
-
- Reasonable economic growth but consumers still cautious
- Sector specialists’ sales are contracting
- Specialists still losing share
Consumer Spending
-
- Economic growth slowing
- Electricals spending has also slowed
-
- Figure 9: Spain: Consumer spending on electrical items (incl. VAT), 2014-18
Sector Size and Forecast
-
- Sector specialists’ sales are contracting
-
- Figure 10: Spain: IT and telecoms specialists, sales excl VAT, 2013-18
-
- Figure 11: Spain: IT and telecoms specialists, forecast sales excl VAT, 2019-23
Inflation
-
-
- Figure 12: Spain: Consumer prices, annual % change, 2014-18
- Figure 13: Spain: Consumer price inflation on electrical items (HICP*), annual % change, July 2017-December 2018
-
Channels of Distribution
-
- Specialists still losing share
-
- Figure 14: Spain: estimated distribution of spending on electrical goods by channel, 2018
Companies and Brands – What You Need to Know
-
- MediaMarkt clear market leader but growth slows
- Fnac growth slows too
- Worten continues to grow
- Market becomes less concentrated
- Electricals one of the most developed online markets in Spain
Leading Players
-
- MediaMarkt clear market leader but growth slows
- Fnac growth slows too
- Worten continues to grow
- Amazon dominates online space
- Sinersis is leading buying group
- Orange leads the phone retailers
-
- Figure 15: Spain: Leading electrical retailers, Sales, 2014-18
- Figure 16: Spain: Leading electrical retailers, Outlet numbers, 2014-18
- Figure 17: Spain: Leading electrical retailers, Sales per outlet, 2014-18
Market Shares
-
- Market becomes less concentrated
-
- Figure 18: Spain: Leading electrical retailers’ shares of spending on electricals items, 2014-18
Online
-
- Technology ownership
-
- Figure 19: Spain: personal ownership of smartphones, by gender and age, Q4 2018
- Figure 20: Spain: Household technology ownership, Q4 2018
- Online activity
-
- Figure 21: Spain: online purchasing in the past 12 months compared to other major European economies, 2014-18
- Shopping online
-
- Figure 22: Spain: Proportion of people buying electrical items online in the last 12 months, 2009-18
- Online sales
-
- Figure 23: Spain: estimated online sales by product category, 2017
- Leading online players
-
- Figure 24: Spain: Estimated sales of electricals online by leading retailers, 2015-18
The Consumer – What You Need to Know
-
- More than eight in ten Spaniards bought electrical goods in the past year
- Stores still most popular point of purchase but online catching up
- MediaMarkt leads market and is largely responsible for strength of specialist sector
- Retailers need to develop a more customer-focused in-store experience
What They Buy
-
- 83% bought electrical goods in the past year
-
- Figure 25: Spain: electrical products purchased in the last 12 months, January 2019
- Men are the main buyers of electrical goods
-
- Figure 26: Spain: electrical products purchased in the last 12 months, by gender, January 2019
- Phone and computer buying peaks among younger age groups
-
- Figure 27: Spain: electrical products purchased in the last 12 months, by age, January 2019
How They Shop – Online and In-Store
-
- Stores still most popular point of purchase
-
- Figure 28: Spain: Channels used to buy electrical goods in the last 12 months, January 2019
- Men and younger buyers favour online, women and older buyers in-store
-
- Figure 29: Spain: usage of stores vs online when buying electrical/electronic products, by gender and age, January 2019
Where They Shop
-
- MediaMarkt leads market and largely responsible for strength of specialist sector
-
- Figure 30: Spain: where they shop for electricals, January 2019
- MediaMarkt appeal peaks among younger buyers
-
- Figure 31: Spain: where they shop for electricals, by age, January 2019
- How they shop by retailer used
-
- Figure 32: Spain: where they shop for electricals, by channel used, January 2019
- MediaMarkt more reliant on in-store only buyers than rivals
-
- Figure 33: Spain: where they shop for electricals (leading specialists only), by channel used, January 2019
Attitudes to Shopping for Electricals
-
- Retailers need to develop a more customer-focused in-store experience
-
- Figure 34: Spain: attitudes to shopping for electrical/electronic goods, January 2019
- Attitudes to shopping for electricals by channel used
-
- Figure 35: Spain: Attitudes to buying electrical/electronic goods, by channel used, January 2019
- Attitudes to shopping by retailer used
-
- Figure 36: Spain: Attitudes to buying electrical/electronic goods, by where they shop (Specialists), January 2019
- Amazon’s excellence leaves few opportunities for rivals
-
- Figure 37: Spain: Attitudes to buying electrical/electronic goods, by where they shop (online-only non-specialists), January 2019
Appendix: Data Sources, Abbreviations and Supporting Information
-
- Abbreviations
- Data sources
Amazon International
-
- What we think
- Prime
- Marketplace
- And what does that mean for electricals?
- Where next?
- Company background
- Company performance
-
- Figure 38: Amazon: Sales by activity, 2018
- Mintel estimates
- GTV vs Consolidated vs Direct sales
- Recent performance
-
- Figure 39: Amazon Group: Group financial performance, 2014-18
-
- Figure 40: Amazon International: Estimated retail sales performance, 2015-18
- Sales of electrical goods
-
- Figure 41: Amazon Europe: estimated sales of electrical products, 2018
- Retail offering
- Consumer profile
- Product mix
-
- Figure 42: Amazon UK: Estimated sales by product, 2017
- Marketing
Ceconomy
-
- What we think
- Trouble at the top as CEO departs
- Hits pause button on Fnac Darty tie-up for now
- Services prove lucrative ground for development
- Moving towards frictionless payment in stores
- Company background
- Company performance
-
- Figure 43: Ceconomy: Group financial performance, 2013/14-2017/18
- Figure 44: Ceconomy: Outlet data, 2013/14-2017/18
- Retail offering
Euronics International
-
- What we think
- Multichannel strategy compromised by group structure
- Rethinking the digital sales channel
- Reinventing physical points of sale
- Company background
- Company performance
-
- Figure 45: Euronics International: estimated group financial performance, 2013-17
- Figure 46: Euronics International: estimated outlet data, 2013-17
- Retail offering
Expert Europe
-
- What we think
- The problems of operating a voluntary group
- Online weak
- Free recycling of old appliances bolsters green credentials
- Company background
- Company performance
-
- Figure 47: Expert Europe: Estimated group financial performance, 2014-18
- Figure 48: Expert Europe: Estimated outlet data, 2014-18
- Retail offering
Fnac Darty
-
- What we think
- Taking charge of the product lifecycle
- Benefits of merger close to being realised, but what next?
- Retail Alliance put on hold for now
- Company background
- Company performance
-
- Figure 49: Fnac Darty : Group financial performance, 2015-18
-
- Figure 50: Fnac Darty : Outlet data, 2015-18
- Retail offering
Back to top