The majority of Chinese consumers have heard of the top emerging technology terms and have a strong interest in owning products related to these emerging technologies. The basic feature of emerging tech products expected by consumers is efficiency improvement. Meanwhile, consumers are also eager to show that they lead a trendy lifestyle and have unique personalities through owning and using emerging tech products, which is also an important selling point for brands.
This Report covers consumers’ knowledge of emerging tech, ownership and interest of owning emerging tech products. By looking at the triggers and barriers for them to buy emerging tech products, this Report also identifies effective marketing strategies across demographics.
Covered in this Report
This report covers emerging technology, both in terms of concepts and actual devices using these technologies, including
Artificial intelligence (AI)
Augmented reality (AR)
Big data
Blockchain
Cloud computing
Face recognition
Internet of Things (IoT)
Machine learning
Near-field communication (NFC)
Virtual reality (VR)
Voice recognition and control
Wearable devices
Sub-group definitions
Mintel divides consumers into three groups based on their monthly personal income.
| Tier one cities | Tier two or below cities | |
| Low personal income | RMB 2,000-5,999 | RMB 2,000-4,999 |
| Middle personal income | RMB 6,000-9,999 | RMB 5,000-8,999 |
| High personal income | RMB 10,000 and above | RMB 9,000 and above |
