Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Total market to reach £17 billion by 2023
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- Figure 1: UK ethnic restaurants and takeaways market, value sales, 2013-23
- Dine-in segment worth £5.7 billion in 2018
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- Figure 2: UK ethnic eat-in restaurants market, value sales, 2013-23
- Takeaway segment worth £6.7 billion in 2018
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- Figure 3: UK ethnic takeaway/home delivery market, value sales, 2013-23
- Companies and brands
- Fast food chains look set to ramp up new store openings in 2019
- Local takeaways face pressure as branded chains expand into delivery
- The Restaurant Group buys Wagamama
- Orderswift enables restaurants to launch in-house delivery
- Mobile order-ahead
- Ethnic restaurant retail ranges rival grocery brands
- The consumer
- Three in four Brits eat ethnic cuisines out of home
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- Figure 4: Overall usage of ethnic eateries, November 2018
- Chinese dominates the ethnic takeaway segment but loses out in the eat-in segment
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- Figure 5: Venues visited/ordered from, November 2018
- Friday takeaways cannibalise dine-in sales
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- Figure 6: Days of the week usage for ethnic restaurants/takeaways out-of-home occasions, November 2018
- Millennials will consider ethnic meals at all dayparts
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- Figure 7: Ethnic restaurants/takeaways out-of-home meal occasions, November 2018
- Ethnic food fails to grip older diners
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- Figure 8: Reasons for not having visited an ethnic restaurant or takeaway to eat in or order takeaway, November 2018
- Emerging ethnic foods have high appeal
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- Figure 9: Interest in ethnic foods, November 2018
- Diners feel the pinch when eating out
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- Figure 10: Eating out behaviours, November 2018
- What we think
Issues and Insights
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- Celebrate trying something new
- The facts
- The implications
- Are ethnic restaurants losing out to people cooking at home?
- The facts
- The implications
- Do consumers seek out restaurants that specialise in complex dishes?
- The facts
- The implications
The Market – What You Need to Know
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- Total market to reach £17 billion by 2023
- Dine-in segment worth £5.7 billion in 2018
- Takeaway segment worth £6.7 billion in 2018
- Ethnic restaurant recruitment getting increasingly difficult
Market Size, Segmentation and Forecast
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- Total market is worth £12 billion in 2018
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- Figure 11: UK ethnic restaurants and takeaways market, value sales, 2013-23
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- Figure 12: UK ethnic restaurants and takeaways market, value sales, 2013-23
- Dine-in expected to bounce back
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- Figure 13: UK ethnic eat-in restaurants market, value sales, 2013-23
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- Figure 14: UK ethnic eat-in restaurants market, value sales, 2013-23
- Casual dining chains will boost takeaway sales
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- Figure 15: UK ethnic takeaway/home delivery market, value sales, 2013-23
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- Figure 16: UK ethnic takeaway/home delivery market, value sales, 2013-23
- Forecast methodology
Market Drivers
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- Hospitality recruitment getting increasingly difficult
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- Figure 17: Occupation, by employment status, October 2015-September 2018
- Delivery workers’ rights
- £30,000 salary cap on foreign workers
- One in 10 Brits look for new flavours all of the time
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- Figure 18: Trends in food behaviours which consumers do all of the time, April 2016-November 2018
- 'Foodie-ism' fuels demand for new flavours found in ethnic cuisines
- Home cooking should be good news for ethnic restaurants/takeaways
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- Figure 19: Trends in selected food attitudes, April 2016-November 2018
Companies and Brands – What You Need to Know
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- Fast food chains look set to ramp up new store openings in 2019
- Local takeaways face pressure as branded chains expand into delivery
- The Restaurant Group buys Wagamama
- Orderswift enables restaurants to launch in-house delivery
- Mobile order-ahead
- Ethnic restaurant retail ranges rival grocery brands
Market Share
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- Wagamama leads the casual dining sector
- Fast food chains look set to ramp up new store openings in 2019
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- Figure 20: Selected UK ethnic restaurants, market share, by outlet numbers, 2011-18
- Local takeaways face pressure as branded chains expand into delivery
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- Figure 21: Selected ethnic restaurants, market share, by revenue, 2014-17
Competitive Strategies
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- Consolidation
- The Restaurant Group buys Wagamama
- Royal China consolidates estate
- Distribution
- M&S adjusts Wasabi tie-up
- New entries
Launch Activity and Innovation
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- Notable takeaway and delivery concepts
- New delivery API enables restaurants to launch in-house delivery
- Food market delivery
- Kiosks
- Grab-and-go
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- Figure 22: Example of ethnic grab-and-go by Kym’s Restaurant, 2019
- Delivery-only
- Spin-off brands
- Notable dine-in experiences
- Cashless operations
- Mobile order-ahead
- Test kitchens
- Retail ranges to rival grocery brands
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- Figure 23: Examples of restaurant-branded frozen ready meals, January 2019
The Consumer – What You Need to Know
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- Three in four Brits eat ethnic cuisines out of home
- Chinese leads the takeaway segment but loses out in the eat-in segment
- Friday takeaways cannibalise dine-in sales
- Over-45s more likely to only eat ethnic meals in the evenings
- Ethnic food fails to grip older diners
- Emerging ethnic foods have high appeal
- Diners feel the pinch when eating out
Overall Usage
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- Three in four Brits eat ethnic cuisines out of home
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- Figure 24: Overall usage of ethnic eateries, November 2018
- More Brits order takeaways than eat in at ethnic restaurants
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- Figure 25: Overall usage of ethnic eateries, November 2018
Popularity of Cuisine Types
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- Three in five have bought from Chinese restaurants
- Chinese dominates the ethnic takeaway segment…
- …but loses out in the eat-in segment
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- Figure 26: Venues visited/ordered from, November 2018
- Three in seven bought from South Asian restaurants
- South Asian leads the eat-in segment…
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- Figure 27: Examples of Bangladeshi dishes by Dina Begum, 2019
- …but lags behind in takeaway usage
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- Figure 28: Venues visited/ordered from, November 2018
- Southeast Asian and Mexican on a par as third most popular cuisines
- Southeast Asian thrives in takeaways…
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- Figure 29: Southeast Asian venues visited, by any ethnic venues visited, November 2018
- …Mexican to improve eat-in experiences
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- Figure 30: Mexican (incl. Tex-Mex) venues visited, by any ethnic venues visited, November 2018
- Londoners fuel demand for lesser-known ethnic cuisines
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- Figure 31: Any eaten in or ordered takeaway, by those living in Inner and Greater London, November 2018
- Middle Eastern
- Caribbean
- Japanese
- South American
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- Figure 32: Examples of South American street food, 2018
- Under-45s eat in at two or more ethnic venues
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- Figure 33: Repertoire of types of ethnic venues visited to eat in, November 2018
- Most people order takeaway from one or two types of ethnic eatery
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- Figure 34: Repertoire of types of ethnic venues visited to order takeaway, November 2018
Days of the Week Usage
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- Saturdays attract highest participation
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- Figure 35: Days of the week usage for ethnic restaurants/takeaways out-of-home occasions, November 2018
- Friday takeaways cannibalise dine-in sales
- Potential for Korean dishes to become weekday staple
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- Figure 36: Days of the week usage for eating in, by any cuisine types, November 2018
- Mexican venues should focus on Saturday takeaway trade
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- Figure 37: Days of the week usage for ordering takeaway, by any cuisine types, November 2018
Meal Occasions
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- Millennials are more likely to consider ethnic meals at all dayparts
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- Figure 38: Ethnic restaurants/takeaways out-of-home meal occasions, November 2018
- One in four eat in at ethnic venues for lunch
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- Figure 39: Any meal occasions for eating in, by any cuisine type, November 2018
- Room for ethnic breakfast to grow
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- Figure 40: Example of ethnic breakfast, 2018
- Lunch takeaways led by Londoners
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- Figure 41: Click-and-collect/takeout at Wagamama, 2019
- Push lesser-known cuisines into delivery
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- Figure 42: Meal occasions for ordering takeaway, by cuisine type, November 2018
Barriers to Usage
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- Price of food main barrier to usage
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- Figure 43: Reasons for not having visited an ethnic restaurant or takeaway to eat in or order takeaway, November 2018
- Preference to cook at home bodes well for supermarkets
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- Figure 44: Amoy Peanut Satay Stir-Fry Kit by Ajinomoto, Japan, November 2018
- Ethnic food fails to grip older diners
- No time to dine in
Interest in Ethnic Foods
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- Most turn to familiar dishes to try new flavours
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- Figure 45: Interest in ethnic foods, November 2018
- More can be done to normalise eating raw fish
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- Figure 46: Interest in ethnic foods, November 2018
- Men under 35 are more experimental with new ethnic foods
- Foodie-ism drives interest in new flavours
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- Figure 47: Interest in ethnic food trends, by ethnic venues visited, November 2018
Eating Out Behaviours
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- Target birthdays and special occasions
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- Figure 48: Eating out behaviours, November 2018
- Diners feel the pinch when eating out
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- Figure 49: Eating out behaviours, by eating out behaviours, November 2018
- Home cooking should be good news for ethnic restaurants/takeaways
- Heating up ready meals
- Learning to scratch cook
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- Figure 50: Ready, Set... Cook! Beef Chow Mein Stir Fry Meal Kit by Aldi (private label), UK, November 2018
- Figure 51: Eating out behaviours, by eating out behaviours, November 2018
- Dads are the most confident cooks – CHAID Analysis
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- Figure 52: Ethnic restaurants and takeaways – CHAID – Tree output, November 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
- CHAID methodology
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- Figure 53: Ethnic restaurants and takeaways – CHAID – Table output, November 2018
Appendix – Market Size and Forecast
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- Forecast methodology
- Best- and worst-case forecast
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- Figure 54: Best- and worst-case forecasts for UK ethnic restaurants and takeaways market, 2018-23
- Figure 55: Best- and worst-case forecasts for ethnic eat-in market, 2018-23
- Figure 56: Best- and worst-case forecasts for ethnic takeaway/home delivery market, 2018-23
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