Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Real estate
- Technology
- Trust is everything
- Companies and brands
- Amazon Restaurants
- Just Eat drops out of the FTSE 100
- Innovative way of meeting demand
- Orders made around the clock
- Helping restaurants help themselves
- The consumer
- Eight in 10 order food to their door
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- Figure 1: Frequency of takeaway/home delivery usage, November 2018
- Chinese cuisine comes out on top
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- Figure 2: Takeaway/home delivery food preferences, November 2018
- Brits prefer to order directly from restaurants
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- Figure 3: Takeaway/home delivery food purchase channels, November 2018
- Just Eat holds the crown
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- Figure 4: Third party services used to order takeaways/home deliveries, November 2018
- Price and past experience generates the orders
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- Figure 5: Factors that influence consumers’ choice of restaurant when buying home delivery/takeaway food, November 2018
- Brits are creatures of habit
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- Figure 6: Attitudes towards takeaway/ delivery services, November 2018
- What we think
Issues and Insights
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- Catering to Millennials’ demand for customisation
- The facts
- The implications
- Consumers are risk-averse
- The facts
- The implications
The Market – What You Need to Know
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- Real estate
- Technology
- Trust is everything
Market Drivers
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- Real estate
- Resulting pressures
- Immediate beneficiaries
- Innovative solutions
- Consumers expect brands to demonstrate ethical values
- Resulting gap
- Technology
- When ordering the food …
- … and meeting the delivery
- Trust is everything
- Diet and allergens
- Hygiene
- Transparency
Companies and Brands – What You Need to Know
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- Amazon Restaurants
- Just Eat drops out of the FTSE 100
- Innovative way of meeting demand
- Orders made around the clock
- Helping restaurants help themselves
- Don’t Just Eat, protect the environment too
Key Players - Online Ordering
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- Online aggregators
- Just Eat
- Food delivery services
- Deliveroo
- Uber Eats
- Amazon Restaurants
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- Figure 7: Number of UK restaurants delivered from selected leading foodservice online ordering portals, 2015-18
Launch Activity and Innovation
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- Innovative way of meeting demand
- Orders made around the clock
- Helping restaurants help themselves
- Peddling deliveries
- Others looking to get a slice of the cake
- Don’t Just Eat, protect the environment too
- Alternatives to plastic
- Reducing carbon ‘tyre’ print
The Consumer – What You Need to Know
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- Eight in 10 order food to their door
- Chinese cuisine comes out on top
- Brits prefer to order directly
- Just Eat holds the crown
- Price and past experience generates the order
- Brits are creatures of habit
Frequency of Use
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- Eight in 10 order food to their door
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- Figure 8: Frequency of takeaway/home delivery usage, November 2018
- Young Brits are fans of takeaways …
- … as are those living busier lives
- Full-time workers show high use of home delivery/takeaway …
- … as do parents
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- Figure 9: Frequency of takeaway/home delivery usage by working and parental status, November 2018
- Opportunity
- Accessibility inhibiting orders in rural areas
- Gap in the market
- How to fill it
- Virtual restaurants
- Expand services
- Mobile kitchens
Popular Cuisines
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- Chinese cuisine comes out on top
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- Figure 10: Takeaway/home delivery food preferences, November 2018
- Traditional takeaways favoured by the older generations
- Personalisation driving orders amongst younger Brits
- Variety propelling fried chicken searches
- Orders for Asian cuisines highlights a divide
- Location
- Financial situation
Purchase Channels
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- Brits prefer to order directly
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- Figure 11: Takeaway/home delivery food purchase channels, November 2018
- Past experience is driving orders from restaurants …
- … whilst service is driving those ordering through third party providers
Third Party Services
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- Just Eat holds the crown
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- Figure 12: Third party services used to order takeaways/home deliveries, November 2018
- Opportunities to grow
- Deliveroo
- The strategy is working
- Use reviews
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- Figure 13: Third party services used to order takeaways/home deliveries, by demographics, November 2018
- Uber Eats
Factors that Influence Choice of Restaurant
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- Price and past experience generates the order …
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- Figure 14: Factors that influence consumers’ choice of restaurant when buying home delivery/takeaway food, November 2018
- … but it is the service that seals the deal
- Delivery promises act as a safety net
- Moral compass put away when stomach growls
- This doesn’t give brands a pass
- Those ordering in are risk-averse
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- Figure 15: Factors that influence choices amongst those that order directly from the restaurant, November 2018
- A good first impression is essential
- It is all about the food
- Service drives orders through third party services
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- Figure 16: Factors that influence choices amongst those that order through a third-party ordering/ delivery service, November 2018
- Feedback is key
Attitudes towards Home Delivery and Takeaway
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- Brits are creatures of habit
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- Figure 17: Attitudes towards takeaways/ delivery services, November 2018
- Comfort and ease drives orders
- Customisation is key for younger Brits
- Capitalising on a unique attribute
- Restaurants hold the power …
- … to reduce customers’ plastic usage …
- … and to help them eat healthier
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
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