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Black Consumers' Snacking Preferences - US - February 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Black Consumers' Snacking Preferences - US - February 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
The Black Population by the Numbers
Market Factors
Market Perspective

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Black Consumers' Snacking Preferences - US - February 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Black Consumer Snacking Segmentation
Snacks Consumption
Salty Snacks Behavior
Sweet Snacks Behavior
Snack Type Occasions
Snack Information Sources
Attitudes toward Snacking

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Black Consumers' Snacking Preferences - US - February 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Trends – What You Need to Know
What’s Happening?

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Black Consumers' Snacking Preferences - US - February 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer
Search

What you need to know

Black consumers strive to maintain or improve their health through diet, and their snack preferences are no exception. Buying healthy snacks for the home is the goal, but taste is equally important, especially when this consumer eats snacks in the moment to temporarily reset their mood to their happy place. Brands and retailers that drive awareness of new snacks that are healthy and tasty can spur trial among everyone in the household.

Definition

This Report covers snacking preferences of Black consumers, including household and personal consumption, purchase influencers, perceptions, and attitudes.

This Report builds upon Mintel’s Snacking Preferences of Black Consumers – US, February 2016. Readers may also be interested in Mintel’s Hispanic Snacking Preferences – US, February 2019; Better for You Snacks – US, September 2018; Salty Snacks – US, March 2018; Potato and Tortilla Snacks – US, February 2018 and other reports in the food and drink as well as the food service libraries.

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