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Hispanics' Snacking Preferences - US - February 2019
Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

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Hispanics' Snacking Preferences - US - February 2019
Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors
Market Perspective
Hispanics’ Snacking Segments
Implications of Hispanic Snacking Segments

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Hispanics' Snacking Preferences - US - February 2019
Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Hispanic Households’ Snack Consumption
Snack Type Associations
Purchase Behavior – Sweet and Salty Snacks
Latin American Brands Appeal – Sweet and Salty Snacks
Snack Information Sources

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Hispanics' Snacking Preferences - US - February 2019
Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening?
What’s Next?

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Hispanics' Snacking Preferences - US - February 2019
Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – Consumer
Search

What you need to know

For most categories, Hispanic households’ consumption of snacks is higher among English-dominant Hispanics. Engaging with Spanish-dominant Hispanics to increase consumption would drastically increase Hispanics’ contribution to the snacks market. Brand efforts in this regard need to promote not only the brand but the category as well. Based on changes in consumption since 2014, Spanish-dominant Hispanics’ consumption of sweet snacks shows growth, highlighting the importance of emotional factors to promote trial.

Definition

This Report covers snacking preferences of Hispanic consumers, including household and personal consumption, purchase influencers, perceptions, and attitudes.

This Report builds upon Mintel’s Hispanics’ Snacking Preferences – US, February 2017. Readers may also be interested in Mintel’s Black Consumers’ Snacking Preferences – US, February 2019; Better for You Snacks – US, September 2018; Salty Snacks – US, March 2018; Potato and Tortilla Snacks – US, February 2018; and other snacking Reports in the food and drink as well as the multicultural libraries.

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