Table of Contents
Overview
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- What you need to know
- Areas covered in this Report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Italy: annual percentage change in total consumer spending and consumer spending on personal care, 2013-18
- Sector size and forecast
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- Figure 2: Italy: annual percentage change in retail sales, by sector, 2013-18
- Inflation
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- Figure 3: Italy: consumer price inflation on all items and personal care products and services, annual % change, December 2017-December 2018
- Channels of distribution
- Companies and brands
- Leading players
- Market share
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- Figure 4: Italy: leading BPC specialists’ estimated shares of all spending on beauty and personal care, 2018
- Online
- The consumer
- BPC products purchased
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- Figure 5: Italy: beauty and personal care products purchased in the last 12 months, October 2018
- Where they shop
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- Figure 6: Italy: where beauty and personal care products were purchased in the last 12 months, October 2018
- Attitudes to shopping for BPC products
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- Figure 7: Italy: attitudes to buying beauty and personal care products, October 2018
- What we think
Issues and Insights
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- How can retailers better utilise the online channel?
- The facts
- The implications
- How can retailers offset intense price competition?
- The facts
- The implications
The Market – What You Need to Know
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- BPC spending continues to rise
- Beauty outperforms personal care
- Sales through specialist retailers down
- BPC inflation remains low
- Online-only retailers stealing spending
Consumer Spending
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- Economy still weak
- Spending on BPC weak in 2017 but better in 2018
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- Figure 8: Italy: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Product market breakdown
- Beauty continues to drive growth
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- Figure 9: Italy: main beauty and personal care markets, spending (inc VAT), 2013-18
- Trend looks set to continue
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- Figure 10: Italy: main beauty and personal care markets, forecast spending (inc VAT), 2018-22
Sector Size and Forecast
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- Specialist sector in decline…
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- Figure 11: Italy: health & beauty specialists, sales (excl VAT), 2013-18
- …but forecast to return to growth in 2019
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- Figure 12: Italy: health & beauty specialists, forecast sales, excl VAT, 2018-23
Inflation
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- Personal care inflation remains low
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- Figure 13: Italy: consumer prices of personal care items, annual % change, 2013-17
- Figure 14: Italy: consumer price inflation on all items and personal care products and services, annual % change, December 2017-December 2018
Channels of Distribution
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- Pharmacies losing out to other specialists
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- Figure 15: Italy: estimated distribution of spending on beauty and personal care products by channel, 2018
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- Figure 16: Italy: estimated channels of distribution for beauty and personal care products, 2016-18
Companies and Brands – What You Need to Know
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- Leading players strengthen their position
- Independents and smaller chains struggling
- Slow growth in the online market
Leading Players
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- Strong growth seen amongst leading players
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- Figure 17: Italy: leading beauty and personal care specialists, estimated sales, 2014-18
- Store expansion looks to be slowing
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- Figure 18: Italy: leading beauty and personal care specialists, estimated outlet numbers, 2014-18
- Figure 19: Italy: leading beauty specialists, estimated sales per outlet, 2014-18
Market Shares
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- Ongoing consolidation in the market
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- Figure 20: Italy: leading BPC specialists’ estimated shares of all spending on beauty and personal care, 2018
- Figure 21: Italy: leading beauty specialists’ estimated share of all beauty specialists’ sales, 2014-18
Online
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- Online access
- Shopping online
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- Figure 22: Italy: online purchases in the last 12 months in key sectors, 2012-17
- Online sales and leading online players
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- Figure 23: Italy: beauty retailers: transactional websites, January 2019
The Consumer – What You Need to Know
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- BPC purchasing remains prolific
- Most still shop in-store
- Both specialists and non-specialists remain popular
- Demand for more sustainability
Beauty and Personal Care Products Purchased
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- More buy personal care than beauty
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- Figure 24: Italy: beauty and personal care products purchased in the last 12 months, October 2018
- Growth potential in male beauty
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- Figure 25: Italy: beauty and personal care products purchased in the last 12 months, by age and gender, October 2018
Online and In-store Shopping for Beauty and Personal Care Products
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- Channel usage is stable
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- Figure 26: Italy: how beauty and personal care products were purchased in the last 12 months, October 2018
- Young women most likely to shop online
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- Figure 27: Italy: how beauty and personal care products were purchased in the last 12 months, by age and gender, October 2018
- Beauty categories most likely to be bought online
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- Figure 28: Italy: how beauty and personal care products were purchased in the last 12 months, by products purchased, October 2018
Where Beauty and Personal Care Products are Purchased
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- Supermarkets most used channel
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- Figure 29: Italy: where beauty and personal care products were purchased in the last 12 months, October 2018
- Women favour specialists
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- Figure 30: Italy: type of retailer used to purchase beauty and personal care products in the last 12 months, by age and gender, October 2018
- Customer profiles
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- Figure 31: Italy: where beauty and personal care products were purchased in the last 12 months, by age and income, October 2018
- Where people shopped and what they bought
- What consumers bought from the specialists
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- Figure 32: Italy: where beauty and personal care products were purchased in the last 12 months, by products purchased, October 2018
- What consumers bought from the non-specialists
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- Figure 33: Italy: where beauty and personal care products were purchased in the last 12 months, by products purchased, October 2018
Attitudes to Shopping for Beauty and Personal Care Products
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- Online influence on BPC buying decisions
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- Figure 34: Italy: beauty and personal care buying behaviour, October 2018
- Women more engaged shoppers
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- Figure 35: Italy: beauty and personal care buying behaviour, by gender, October 2018
- Older consumers want natural ingredients
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- Figure 36: Italy: beauty and personal care buying behaviour, by age and income, October 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
Acqua & Sapone
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- What we think
- Online site highlights in-store promotions but is missing out on online sales
- Active social media platforms
- Company background
- Company performance
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- Figure 37: Acqua & Sapone: group sales performance, 2013-17
- Figure 38: Acqua & Sapone: outlet data, 2013-17
- Retail offering
AS Watson
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- What we think
- Diverse collection of businesses
- Recent focus on service and online
- Marionnaud a poor fit for AS Watson structure
- Where next?
- Company background
- Company performance
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- Figure 39: AS Watson (Europe): group financial performance, 2013-17
- Figure 40: AS Watson (Europe): outlet data, 2013-17
- Retail offering
- Rossmann
- Kruidvat and Superdrug
- Savers and Prijsmepper
- Other businesses
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- Figure 41: AS Watson Europe, operating companies, 2017
Douglas Group
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- What we think
- New CEO’s bold new strategy to rejuvenate and reposition the brand more upmarket
- Modernising bricks-and-mortar stores
- Website enhancements help grow online sales
- Innovative and exclusive product mix
- High value of Beauty Card members
- Company background
- Company performance
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- Figure 42: Douglas Group: group sales performance, 2013/14-2017/18
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- Figure 43: Douglas Group: estimated outlet data, 2013/14-2017/18
- Retail offering
Kiko Milano
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- What we think
- Hits the buffers in key markets including US, UK and Germany
- Injection of capital will allow it to retarget its expansion
- Online offers wide international coverage but some stores will be necessary
- Company background
- Company performance
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- Figure 44: Kiko Milano: group financial performance, 2013-17
- Figure 45: Kiko Milano: outlet data, 2013-17
- Retail offering
Lush Retail Ltd
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- What we think
- Lush responds to consumer demand with its ‘Community Products’
- Lush goes packaging-free
- Lush enables customers to make their own bath bombs
- Wales’ first Lush Spa Shop opens in Cardiff
- Company background
- Company performance
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- Figure 46: Lush Retail Ltd: group financial performance, 2013/14-2017/18
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- Figure 47: Lush Retail Ltd: outlet data, 2013/14-2017/18
- Retail offering
Sephora
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- What we think
- Continuous product launches help drive success
- Pursuing new expansion in Germany and Russia
- Use of technology and service drives store appeal
- Company background
- Company performance
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- Figure 48: Sephora: group financial performance, 2013-17
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- Figure 49: Sephora: outlet data, 2013-17
- Retail offering
Yves Rocher
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- What we think
- Focused on creating a more immersive in-store experience
- Creative pop-up store and bespoke off-site experiences
- Acquisition to boost market penetration outside the euro area
- Alternative packaging breakthrough to reduce ecological footprint
- Company background
- Company performance
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- Figure 50: Rocher Groupe: estimated group sales performance, 2014-18
- Figure 51: Rocher Groupe: estimated outlet data, 2014-18
- Retail offering
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