Table of Contents
Overview
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- Areas covered in this Report
- Consumer research
- Technical notes
- Retail sector sizes
- Financial definitions
- Abbreviations
- VAT rates
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- Figure 1: VAT rates around Europe, 2014-19
Executive Summary – Europe – The Market
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- The market
- Sector size and forecast
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- Figure 2: Europe: health and beauty specialists, sales, excl. VAT, 2014-18
- Figure 3: Europe: health and beauty specialists, forecast sales, excl. VAT, 2019-23
- Beauty and personal care specialists
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- Figure 4: Europe: beauty and personal care specialists, sales, 2014-18
- Figure 5: Europe: beauty and personal care specialists, forecast sales, 2019-23
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- Figure 6: Europe: estimated sales by BPC retailers, 2015-17
- Spending on personal care goods and services
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- Figure 7: Europe: consumer spending on health and beauty products and services, 2013-17
- Figure 8: Europe: Spending on personal care goods and services as % of all consumer spending, 2017
- Spending and retail sales
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- Figure 9: Europe: Sales by BPC specialists as % all spending on beauty and personal care, 2013-17
- Inflation
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- Figure 10: Europe: inflation in personal care goods and services, annual % change, 2014-18
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- Figure 11: Europe: inflation in personal care goods, annual % change, 2014-18
- Figure 12: Europe: Inflation: all items and personal care products, 2018*
- Online
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- Figure 13: Europe: online sales of BPC products, 2018
- Leading specialists
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- Figure 14: Europe: leading beauty and personal care specialists, sales, 2015/16-2017/18
- Figure 15: Europe: leading beauty and personal care specialists, outlets 2015/16-2017/18
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- Figure 16: Leading beauty and personal care retailers, sales per outlet 2015/16-2017/18
- Market shares
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- Figure 17: Europe: top 20 beauty and personal care specialists’ shares of all BPC specialists’ sales, 2015-17
- What we think
Executive Summary – Europe – The Consumer
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- What they bought
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- Figure 18: Europe: products bought in the last 12 months by country, October 2018
- Online vs in-store
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- Figure 19: Europe: buyers of BPC products in-store and online, October 2018
- Store-based retailers
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- Figure 20: Europe: leading specialist BPC retailers and share of shoppers, October 2018
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- Figure 21: Europe: share of BPC shoppers using specialists, supermarkets and department stores, by country, October 2018
- Online retailers
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- Figure 22: Europe: retailers used to buy BPC products online, October 2018
- Attitudes to shopping for BPC products
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- Figure 23: Europe: attitudes to shopping for beauty and personal care, October 2018
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- Figure 24: Europe: those wanting more environmentally-friendly packaging, October 2018
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- Figure 25: Europe: those wanting to know if products are produced ethically, October 2018
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- Figure 26: Europe: those wanting to compare prices before buying, October 2018
Executive Summary – Europe – Launch Activity and Innovation
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- Retail innovations
- Douglas launches new strategy
- Zalando opens first bricks-and-mortar beauty store
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- Figure 27: Zalando’s first physical beauty store, Berlin, November 2018
- Sephora’s natural beauty category
- Lush’s first packaging-free store in Milan
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- Figure 28: Lush’s The Naked Store
- YSL beauty hotel
- Chanel creative studio launch
- Augmented reality
- Neutrogena Skin360
- Collaborations
- L’Oréal launches Isabel Marant collaboration at Paris Fashion Week
- Purchase straight from the red carpet
- Jennifer Lopez launches a beauty line
- ASOS x Crayola
France
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- Consumer spending
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- Figure 29: France: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Sector size and forecast
- Channels of distribution
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- Figure 30: France: estimated distribution of spending on beauty and personal care goods by channel, 2018
- Companies and brands
- Leading players
- Market shares
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- Figure 31: France: leading beauty specialists’ shares of all beauty specialists’ sales, 2018
- Online
- The consumer
- BPC products purchased
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- Figure 32: France: BPC products bought in the last 12 months – Broad categories, October 2018
- Online and in-store shopping for BPC
- Where they shop for BPC
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- Figure 33: France: where beauty and personal care products were purchased, October 2018
- Attitudes to shopping for BPC products
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- Figure 34: France: attitudes to buying beauty and personal care, October 2018
- What we think
- Issues and insights
- Clean and green beauty
- The facts
- The implications
- The future for online and digital
- The facts
- The implications
- The market – What you need to know
- Economy picking up after prolonged period of low growth
- BPC, a low growth market
- BPC retailers doing well
- Grocers and specialist chains are the main channels
- Consumer spending
- Signs of growth in the French economy
- Low growth in beauty and personal care spending
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- Figure 35: France: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Product market breakdown
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- Figure 36: France: main beauty and personal care markets, spending (inc VAT), 2013-18
- Figure 37: France: main beauty and personal care markets, forecast spending (inc VAT), 2019-22
- Sector size and forecast
- Total retail sales recovering, further growth forecast in 2018
- Beauty retailers’ sales accelerating
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- Figure 38: France: health & beauty specialists, sales (excl VAT), 2013-18
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- Figure 39: France: health & beauty specialists, forecast sales, excl VAT, 2018-23
- Inflation
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- Figure 40: France: consumer prices * of personal care items, annual % change, 2013-17
- Figure 41: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2017-October 2018
- Channels of distribution
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- Figure 42: France: where beauty and personal care products were purchased, France, October 2018
- Grocers dominate
- Pharmacies and parapharmacies significant
- Department stores have a low share
- Online growing
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- Figure 43: France: estimated distribution of spending on beauty and personal care goods by channel, 2018
- Companies and brands – What you need to know
- Sephora leads
- Leading groups generate almost 80% of sector sales
- Online BPC shopping growing
- Leading players
- Sephora leads
- Yves Rocher developing new store formats
- Marionnaud still in the red despite investments
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- Figure 44: France: leading beauty and personal care specialists, sales, 2014-18
- Figure 45: France: leading beauty and personal care specialists, outlets, 2014-18
- Sales per outlet
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- Figure 46: France: leading beauty and personal care specialists, sales per outlet, 2014-18
- Market shares
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- Figure 47: France: leading beauty specialists’ shares of all beauty specialists’ sales, 2014-18
- Online
- Online activity
- Shopping online
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- Figure 48: France: online purchases in the last 12 months in key sectors, 2012-18
- Online BPC sales
- Leading online players
- Digital world potential
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- Figure 49: France: beauty and grooming-related activities done or willing to do, 2018
- The consumer – What you need to know
- BPC, a partly non-discretionary market
- Supermarkets lead for buying BPC
- Demand for ethical and natural products
- Experiences appeal to the young
- Beauty and personal care products purchased
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- Figure 50: France: BPC products bought in the last 12 months – Broad categories, October 2018
- Online and in-store shopping for beauty and personal care products
- Women shop more online
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- Figure 51: France: online BPC shoppers, October 2018
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- Figure 52: France: profile of online and in-store buyers of beauty and personal care products, October 2018
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- Figure 53: France: where beauty and personal care products were purchased, by how they shopped, October 2018
- Where beauty and personal care products are purchased
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- Figure 54: France: where beauty and personal care products were purchased, October 2018
- Customer profiles
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- Figure 55: France: usage of retailers for buying beauty and personal care products, by average age and income, October 2018
- Where people shopped and what they bought
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- Figure 56: France: BPC products purchased by type of retailer used, deviation from average, October 2018
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- Figure 57: France: BPC products purchased by specialist retailer used, deviation from average, October 2018
- Attitudes to shopping for beauty and personal care products
- Demand for ethical and natural products
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- Figure 58: France: attitudes to buying beauty and personal care, October 2018
- Experiences appeal to the young
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- Figure 59: France: in-store related attitudes to buying beauty and personal care by age group, October 2018
- Ethics and nature have broader appeal
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- Figure 60: France: environmental attitudes to buying beauty and personal care by age group, October 2018
- Price more important to women
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- Figure 61: France: attitudes to buying beauty and personal care, % agreeing that “I often compare the price of a product across different retailers” by age group and gender, October 2018
- Customer profiles for different attitudes
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- Figure 62: France: profile of those agreeing with selected attitude statements, October 2018
- Choice and price
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- Figure 63: France: attitudes to buying beauty products by retailer used, October 2018
- Environmental and ethical concerns
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- Figure 64: France: attitudes to buying beauty products by retailer used, October 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Germany
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- Consumer spending
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- Figure 65: Germany: personal care spending as % all consumer spending, 2012-18
- Sector size and forecast
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- Figure 66: Germany: BPC specialists’ share of all retail sales, 2013-23
- Inflation
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- Figure 67: Germany: consumer price inflation on personal care products and services, annual % change, January 2017-November 2018
- Channels of distribution
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- Figure 68: Germany: estimated distribution of spending on beauty and personal care products by channel, 2017
- Companies and brands
- Market shares
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- Figure 69: Germany: leading BPC specialists’ shares of all BPC specialists’ sales, 2017
- Figure 70: Germany: leading BPC specialists’ shares of all spending on BPC, 2017
- Online
- The consumer
- What they buy
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- Figure 71: Germany: beauty and personal care products bought in the last 12 months, October 2018
- Online and in-store shopping
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- Figure 72: Germany: online and in-store buyers of personal care products, October 2018
- Where they shop
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- Figure 73: Germany: where beauty and personal care products were purchased, October 2018
- Attitudes to shopping for beauty and personal care products
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- Figure 74: Germany: attitudes to products and packaging of BPC products, October 2018
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- Figure 75: Germany: attitudes to stores selling BPC products, October 2018
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- Figure 76: Germany: attitudes to price comparisons and online reviews, October 2018
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- Figure 77: Germany: attitudes to environmental concerns, October 2018
- What we think
- Issues and insights
- The competitive arena is changing
- What we’ve seen
- What it means
- BPC retailing is becoming more demanding
- What we’ve seen
- What it means
- The market – What you need to know
- Personal care spending
- Specialists gaining share
- Inflation below average
- Drugstores still the biggest players
- Consumer spending
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- Figure 78: Germany: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Product market breakdown
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- Figure 79: Germany: main beauty and personal care markets, spending (incl. VAT), 2012-17
- Figure 80: Germany: main beauty and personal care markets, forecast spending (incl. VAT), 2018-22
- Sector size and forecast
- Drugstores resurgent?
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- Figure 81: Germany: health & beauty specialists, sales, excl. VAT, 2014-18
- Figure 82: Germany: health & beauty specialists, forecast sales, excl. VAT, 2019-23
- Inflation
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- Figure 83: Germany: consumer prices of personal care items, annual % change, 2014-18
- Figure 84: Germany: consumer price inflation on personal care products and services, annual % change, January 2017-November 2018
- Channels of distribution
- Cosmetics and perfumery specialists lead the way
- Food retailers, not the force they are elsewhere
- Mixed goods – A mixed picture
- Online and other non-store
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- Figure 85: Germany: estimated distribution of spending on beauty and personal care products by channel, 2017
- Companies and brands – What you need to know
- Four players share the sector
- Online takes 7.5% of the market
- Leading players
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- Figure 86: Germany: leading beauty and personal care specialists, sales, excl. VAT, 2013/14-2017/18
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- Figure 87: Germany: leading beauty and personal care specialists, outlets, 2013/14-2017/18
- Figure 88: Germany: leading beauty and personal care specialists, sales per outlet, excl. VAT, 2013/14-2017/18
- Market shares
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- Figure 89: Germany: leading BPC specialists’ shares of all beauty and personal care specialists’ sales, 2014-17
- Figure 90: Germany: leading BPC specialists’ shares of all BPC spending, 2014-17
- What happened to Schlecker’s share of the market?
- Online
- Online access
- Shopping online
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- Figure 91: Germany: online purchases in the last 12 months, 2008-17
- Online sales and leading online players
- The consumer – What you need to know
- Almost everyone beauty and personal care products
- Online growing, but is the sole focus for few
- Drugstores the most used retailers
- Price comparison and environmental concerns important to consumers
- Beauty and personal care products purchased
- Beauty and personal care products widely bought.
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- Figure 92: Germany: beauty and personal care products bought in the last 12 months, October 2018
- Online and in-store shopping for beauty and personal care products
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- Figure 93: Germany: online and in-store buyers of beauty and personal care products, October 2018
- Where beauty and personal care products are purchased
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- Figure 94: Germany: where beauty and personal care products were purchased, October 2018
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- Figure 95: Germany: customer profile of leading retailers, October 2018
- Where people shopped and what they bought
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- Figure 96: Germany: toiletries buyers by where they shop, deviation from the average, October 2018
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- Figure 97: Germany: body skincare buyers by where they shop, deviation from the average, October 2018
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- Figure 98: Germany: fragrance/aftershave buyers by where they shop, deviation from the average, October 2018
- Attitudes to shopping for beauty and personal care products
- Products and packaging
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- Figure 99: Germany: attitudes to products and packaging of BPC products, October 2018
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- Figure 100: Germany: attitudes to limited editions by where BPC buyers shop, deviation from the average, October 2018
- Stores
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- Figure 101: Germany: attitudes to stores selling BPC products, October 2018
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- Figure 102: Germany: BPC buyers unsure of what to buy by where they shop, deviation from the average, October 2018
- Use of online for information gathering
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- Figure 103: Germany: attitudes to price comparisons and online reviews, October 2018
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- Figure 104: Germany: BPC buyers who compare prices by where they shop, deviation from the average, October 2018
- Environmental and ethical concerns
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- Figure 105: Germany: attitudes to environmental concerns: October 2018
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- Figure 106: Germany: profile of those agreeing with ethical statements, October 2018
- Figure 107: Germany: BPC buyers wanting ethically-produced goods by where they shop, deviation from the average, October 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Italy
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- Consumer spending
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- Figure 108: Italy: annual percentage change in total consumer spending and consumer spending on personal care, 2013-18
- Sector size and forecast
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- Figure 109: Italy: annual percentage change in retail sales, by sector, 2013-18
- Inflation
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- Figure 110: Italy: consumer price inflation on all items and personal care products and services, annual % change, December 2017-December 2018
- Channels of distribution
- Companies and brands
- Leading players
- Market share
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- Figure 111: Italy: leading BPC specialists’ estimated shares of all spending on beauty and personal care, 2018
- Online
- The consumer
- BPC products purchased
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- Figure 112: Italy: beauty and personal care products purchased in the last 12 months, October 2018
- Where they shop
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- Figure 113: Italy: where beauty and personal care products were purchased in the last 12 months, October 2018
- Attitudes to shopping for BPC products
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- Figure 114: Italy: attitudes to buying beauty and personal care products, October 2018
- What we think
- Issues and insights
- How can retailers better utilise the online channel?
- The facts
- The implications
- How can retailers offset intense price competition?
- The facts
- The implications
- The market – What you need to know
- BPC spending continues to rise
- Beauty outperforms personal care
- Sales through specialist retailers down
- BPC inflation remains low
- Online-only retailers stealing spending
- Consumer spending
- Economy still weak
- Spending on BPC weak in 2017 but better in 2018
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- Figure 115: Italy: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Product market breakdown
- Beauty continues to drive growth
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- Figure 116: Italy: main beauty and personal care markets, spending (inc VAT), 2013-18
- Trend looks set to continue
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- Figure 117: Italy: main beauty and personal care markets, forecast spending (inc VAT), 2018-22
- Sector size and forecast
- Specialist sector in decline…
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- Figure 118: Italy: health & beauty specialists, sales (excl VAT), 2013-18
- …but forecast to return to growth in 2019
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- Figure 119: Italy: health & beauty specialists, forecast sales, excl VAT, 2018-23
- Inflation
- Personal care inflation remains low
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- Figure 120: Italy: consumer prices of personal care items, annual % change, 2013-17
- Figure 121: Italy: consumer price inflation on all items and personal care products and services, annual % change, December 2017-December 2018
- Channels of distribution
- Pharmacies losing out to other specialists
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- Figure 122: Italy: estimated distribution of spending on beauty and personal care products by channel, 2018
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- Figure 123: Italy: estimated channels of distribution for beauty and personal care products, 2016-18
- Companies and brands – What you need to know
- Leading players strengthen their position
- Independents and smaller chains struggling
- Slow growth in the online market
- Leading players
- Strong growth seen amongst leading players
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- Figure 124: Italy: leading beauty and personal care specialists, estimated sales, 2014-18
- Store expansion looks to be slowing
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- Figure 125: Italy: leading beauty and personal care specialists, estimated outlet numbers, 2014-18
- Figure 126: Italy: leading beauty specialists, estimated sales per outlet, 2014-18
- Market shares
- Ongoing consolidation in the market
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- Figure 127: Italy: leading BPC specialists’ estimated shares of all spending on beauty and personal care, 2018
- Figure 128: Italy: leading beauty specialists’ estimated share of all beauty specialists’ sales, 2014-18
- Online
- Online access
- Shopping online
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- Figure 129: Italy: online purchases in the last 12 months in key sectors, 2012-17
- Online sales and leading online players
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- Figure 130: Italy: beauty retailers: transactional websites, January 2019
- The consumer – What you need to know
- BPC purchasing remains prolific
- Most still shop in-store
- Both specialists and non-specialists remain popular
- Demand for more sustainability
- Beauty and personal care products purchased
- More buy personal care than beauty
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- Figure 131: Italy: beauty and personal care products purchased in the last 12 months, October 2018
- Growth potential in male beauty
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- Figure 132: Italy: beauty and personal care products purchased in the last 12 months, by age and gender, October 2018
- Online and in-store shopping for beauty and personal care products
- Channel usage is stable
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- Figure 133: Italy: how beauty and personal care products were purchased in the last 12 months, October 2018
- Young women most likely to shop online
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- Figure 134: Italy: how beauty and personal care products were purchased in the last 12 months, by age and gender, October 2018
- Beauty categories most likely to be bought online
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- Figure 135: Italy: how beauty and personal care products were purchased in the last 12 months, by products purchased, October 2018
- Where beauty and personal care products are purchased
- Supermarkets most used channel
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- Figure 136: Italy: where beauty and personal care products were purchased in the last 12 months, October 2018
- Women favour specialists
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- Figure 137: Italy: type of retailer used to purchase beauty and personal care products in the last 12 months, by age and gender, October 2018
- Customer profiles
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- Figure 138: Italy: where beauty and personal care products were purchased in the last 12 months, by age and income, October 2018
- Where people shopped and what they bought
- What consumers bought from the specialists
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- Figure 139: Italy: where beauty and personal care products were purchased in the last 12 months, by products purchased, October 2018
- What consumers bought from the non-specialists
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- Figure 140: Italy: where beauty and personal care products were purchased in the last 12 months, by products purchased, October 2018
- Attitudes to shopping for beauty and personal care products
- Online influence on BPC buying decisions
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- Figure 141: Italy: beauty and personal care buying behaviour, October 2018
- Women more engaged shoppers
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- Figure 142: Italy: beauty and personal care buying behaviour, by gender, October 2018
- Older consumers want natural ingredients
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- Figure 143: Italy: beauty and personal care buying behaviour, by age and income, October 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
Spain
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- Overview
- What you need to know
- Areas covered in this Report
- Executive summary
- The market
- Consumer spending
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- Figure 144: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2013-18
- Sector size
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- Figure 145: Spain: annual % change in retail sales, 2013-18
- Inflation
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- Figure 146: Spain: consumer price inflation on personal care products and services, annual % change, 2013-18
- Channels of distribution
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- Figure 147: Spain: estimated distribution of spending on beauty and personal care products by channel, 2017
- Companies and brands
- Leading players
- Market shares
-
- Figure 148: Spain: leading BPC specialists’ shares of all cosmetics and perfumery specialists’ sales, 2017/18
- Online
- The consumer
- Beauty and personal care products purchased
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- Figure 149: Spain: beauty and personal care products purchased, October 2018
- Online and in-store shopping for beauty and personal care products
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- Figure 150: Spain: in-store and online buyers of beauty and personal care products, October 2018
- Where beauty and personal care products are purchased
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- Figure 151: Spain: where beauty and personal care products were purchased, October 2018
- Attitudes to shopping for beauty and personal care products
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- Figure 152: Spain: attitudes to shopping for beauty and personal care products, October 2018
- What we think
- Issues and insights
- Shoppers showing more interest in environmental and ethical issues
- The facts
- The implications
- The opportunity to consolidate the role of physical stores
- The facts
- The implications
- The market – What you need to know
- Personal care spending growing at above-average rate
- Fragrances is biggest and fastest-growing sector
- Specialist retailers see modest sales growth
- Inflation has limited impact on beauty
- Specialists battling hypermarkets/supermarkets
- Consumer spending
- Personal care spending growing at above-average rate
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- Figure 153: Spain: consumer spending on beauty and personal care (incl. VAT), 2013-18
- Product market breakdown
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- Figure 154: Spain: main beauty and personal care markets, spending (incl. VAT), 2013-18
- Figure 155: Spain: main beauty and personal care markets, forecast spending (incl. VAT), 2019-22
- Sector size and forecast
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- Figure 156: Spain: health & beauty specialists, sales, excl. VAT, 2014-18
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- Figure 157: Spain: health & beauty retailers, forecast sales, excl. VAT, 2019-23
- Inflation
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- Figure 158: Spain: consumer prices of personal care items, annual % change, 2013-18
- Figure 159: Spain: consumer price inflation on personal care products and services, annual % change, January 2017-November 2018
- Channels of distribution
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- Figure 160: Spain: estimated distribution of spending on beauty and personal care products by channel, 2017
- Figure 161: Spain: estimated distribution of spending on beauty and personal care products by channel, 2015-17
- Companies and brands – What you need to know
- Industry takes stock after frenetic period of consolidation
- Market leader Clarel under pressure and up for sale
- Competition intensifies
- Online sales still relatively undeveloped
- Leading players
- Industry takes stock after frenetic period of consolidation
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- Figure 162: Spain: leading beauty and personal care specialists, sales, 2014/15-2017/18
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- Figure 163: Spain: leading beauty and personal care specialists, outlets, 2014/15-2017/18
- Figure 164: Spain: leading beauty specialists, sales per outlet, 2015/16-2017/18
- Market shares
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- Figure 165: Spain: leading specialists’ shares of all cosmetics and perfumery specialists' sales, 2014/15-2017/18
- Online
- Online activity
- Shopping online
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- Figure 166: Spain: online purchases in the last 12 months in key sectors, 2008-18
- Online sales
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- Figure 167: Spain: estimated online sales by product category, 2017
- Leading online players
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- Figure 168: Spain: beauty retailers: transactional websites, January 2019
- The consumer – What you need to know
- Older women are important buyers
- Just a quarter buy online
- Supermarkets/hypermarkets are the most popular places to buy
- Environmental and ethical concerns coming to the fore
- Beauty and personal care products purchased
- Beauty and personal care products have almost universal purchasing
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- Figure 169: Spain: beauty and personal care products purchased in the last 12 months, October 2018
- Fragrances/aftershaves most likely to be bought by men
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- Figure 170: Spain: beauty and personal care products purchased in the last 12 months, by gender, October 2018
- Older women are important buyers of beauty and personal care products
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- Figure 171: Spain: beauty and personal care products purchased, by age group, October 2018
- Online and in-store shopping for beauty and personal care products
- Little change in online shopper numbers
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- Figure 172: Spain: in-store and online buyers of beauty and personal care products, October 2018
- Women are bigger online shoppers
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- Figure 173: Spain: in-store and online buyers of beauty and personal care products, by gender, October 2018
- Family drives online purchasing
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- Figure 174: Spain: in-store and online buyers of beauty and personal care products, by age group, October 2018
- Online sales in some segments being boosted by tutorials
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- Figure 175: Spain: beauty and personal care products bought in the last 12 months, in-store vs online, October 2018
- Where beauty and personal care products are purchased
- Supermarkets/hypermarkets are the dominant source of purchase
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- Figure 176: Spain: where beauty and personal care products were purchased, October 2018
- Primor’s appeal is with younger customers
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- Figure 177: Spain: where beauty and personal care products were purchased, by age and income, October 2018
- Where people shopped and what they bought
- Products and specialists
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- Figure 178: Spain: BPC products purchased by retailer used, deviation from average: specialists, October 2018
- Figure 179: Spain: BPC products purchased by retailer used, deviation from average: non-specialists, October 2018
- Attitudes to shopping for beauty and personal care products
- Environmental and ethical concerns coming to the fore
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- Figure 180: Spain: attitudes to buying beauty and personal care products, October 2018
- Interest in ethical production and natural ingredients is broadly spread
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- Figure 181: Spain: attitudes to buying beauty and personal care products, by age group, October 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Data sources
UK
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- Overview
- What you need to know
- Products covered in this Report
- Executive summary
- The market
- Growth in the beauty market projected to continue
-
- Figure 182: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2013-23
- Robust demand for beauty boosts health and beauty sector
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- Figure 183: Health and beauty specialist retailers sales (including VAT), 2013-23
- Companies and brands
- Boots suffers from its maturity
- AS Watson performing well
-
- Figure 184: Leading specialist and non-specialist retailers’ estimated market shares, 2017
- Grocers losing market share
- Boots and Superdrug most trusted retailers
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- Figure 185: Attitudes towards and usage of selected brands, December 2018
- The consumer
- Changes in beauty purchasing habits
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- Figure 186: Beauty and personal care items purchased in the last 12 months, November 2018
- An ongoing preference for mass-market brands
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- Figure 187: Beauty and personal care brand types purchased in the last 12 months, November 2018
- Supermarkets continue to draw in consumers
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- Figure 188: Where they purchased beauty and personal care items in the last 12 months, November 2018
- Most shop online because it is easier to browse
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- Figure 189: Why they shop online for beauty and personal care, November 2018
- A lack of experience hinders the online market
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- Figure 190: Why they don’t shop online for beauty and personal care, November 2018
- Mass-market brands need to innovate
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- Figure 191: Beauty and personal care correspondence analysis, November 2018
- Price comparison habits will threaten margins
-
- Figure 192: Beauty and personal care purchasing behaviours, November 2018
- What we think
- Issues and Insights
- Price wars: the next steps to ease the downward pressure
- The facts
- The implications
- Sustainability: more informed consumers will demand more from BPC retailers
- The facts
- The implications
- The shift online: how multichannel retailers can fight back
- The facts
- The implications
- The market – What you need to know
- Spending on BPC continues to rise
- Beauty fuelling market growth
- Specialists outperform the wider market
- Online penetration increases
- Uncertainty hits consumer confidence
- Market size and forecast
- UK beauty and personal spending up 1.4% in 2018
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- Figure 193: Market size and forecast for consumer spending on beauty and personal care products (including VAT), 2013-23
-
- Figure 194: Market size and forecast for consumer spending on beauty and personal care products (including VAT), at current and constant prices, 2013-23
- What might Brexit mean for the UK BPC market?
- Forecast methodology
- Market segmentation
- Growth in beauty spending remains robust during 2018
-
- Figure 195: Market size and forecast for consumer spending on beauty products (including VAT), 2013-23
- Figure 196: Market size and forecast for consumer spending on beauty products (including VAT), at current and constant prices, 2013-23
- Beauty category performance
-
- Figure 197: Consumer spending on beauty products (including VAT), by category, 2014-18
- Colour cosmetics
- Fragrances
- Facial skincare
- Hand, body and footcare
- Spending on personal care thought to have fallen in 2018
-
- Figure 198: Market size and forecast for consumer spending on personal care products (including VAT), 2013-23
- Figure 199: Market size and forecast for consumer spending on personal care products (including VAT), at current and constant prices, 2013-23
- Personal care category performance
-
- Figure 200: Consumer spending on personal care products (including VAT), by category, 2014-18
- Haircare
- Oral hygiene
- Soap, bath and shower
- Shaving and hair removal
- Deodorants
- Hair colourants
- Suncare
- Forecast methodology
- Sector size and forecast
- Health and beauty specialists outperforming
-
- Figure 201: Health and beauty specialists’ sales (including VAT), 2013-23
- Figure 202: Health and beauty specialists’ sales (including VAT), at current and constant prices, 2013-23
- Notes on Mintel’s sector size
- Outlet and enterprise numbers
-
- Figure 203: Health and beauty specialists’ outlet numbers, 2014-18
- Figure 204: Health and beauty specialists’ enterprise numbers, 2014-18
- Forecast methodology
- Online
- Online spending rises 6% in 2018
-
- Figure 205: Estimated market size and forecast for online consumer spending on beauty and personal care products, 2013-23
- Figure 206: Estimated market size and forecast for online consumer spending on beauty and personal care products, at current and constant prices, 2013-23
- Online channels of distribution
-
- Figure 207: Estimated distribution of online spending on beauty and personal care products, 2016-18
- Forecast methodology
- Channels to market
- Grocers continue to lose market share
-
- Figure 208: Estimated distribution of spending on beauty and personal care products, 2018
-
- Figure 209: Estimated distribution of spending on beauty and personal care products (including VAT), 2016-18
- Market drivers
- BPC inflation remains low
-
- Figure 210: Consumer price inflation, 2007-17
- Prices of BPC products continue to fall
-
- Figure 211: Consumer price inflation, October 2017-August 2018
- Real wages return to growth in 2018
-
- Figure 212: Real wage growth – Average weekly earnings vs inflation, January 2014-October 2018
- Consumer confidence hit by Brexit
-
- Figure 213: Consumer financial confidence, January 2016-November 2018
- An ageing population is an opportunity for BPC retailers
-
- Figure 214: Trends in the age structure of the UK population, 2016-26
- Figure 215: Breakdown of trends in the age structure of the UK population, 2016-26
- Fewer people saving, more going out
-
- Figure 216: Trends in what extra money is spent on, November 2017 and November 2018
- Gifting remains important
-
- Figure 217: Beauty and personal care items bought as a gift in the last 12 months, November 2018
- Stores are a primary source of information
-
- Figure 218: Sources of beauty and personal care information, November 2018
- Demand for personalisation
-
- Figure 219: Interest in beauty and grooming personalisation services, November 2018
- Companies and brands – What you need to know
- Boots struggles in the face of intense competition
- AS Watson’s performance bolstered by Savers
- Grocery multiples continue to hold a dominant position
- Lush and The Body Shop benefit from ethical associations
- Total beauty advertising spend down 7.2%
- Leading specialists
- Savers boosts AS Watson growth this year
- Boots regarded as less innovative
- Leading specialists by sales
-
- Figure 220: Leading specialist retailers’ net revenues (excluding VAT), 2013-17
- Online beauty retailers
-
- Figure 221: Leading online/home shopping specialist retailers’ net revenues (excluding VAT), 2013-17
- Leading pharmacies by sales
-
- Figure 222: Leading pharmacy chains’ net revenues (excluding VAT), 2013-17
- Outlet numbers and sales per outlet
-
- Figure 223: Leading specialist retailers’ outlet numbers, 2013-17
- Figure 224: Leading specialists retailers’ estimated sales per outlet, 2013-17
- Operating profits and margins
-
- Figure 225: Leading specialist retailers’ operating profits, 2013-17
- Figure 226: Leading specialist online/home shopping retailers’ operating profits, 2013-17
- Figure 227: Leading specialist retailers’ operating margins, 2013-17
-
- Figure 228: Leading specialist online/home shopping retailers’ operating margins, 2013-17
- Leading non-specialists
- Beauty is becoming a mainstream focus for the grocery multiples
- Department stores a mixed performance
-
- Figure 229: Leading non-specialist retailers’ estimated sales growth, by segment, 2017
- Aldi and Lidl continue to strengthen position
- Amazon’s beauty disruption begins
-
- Figure 230: Leading non-specialist retailers’ estimated beauty and personal care goods sales (excluding VAT), 2015-17
- Market shares
- Market remains fragmented
-
- Figure 231: Leading specialist and non-specialist retailers’ estimated market shares, 2017
- Figure 232: Leading specialist and non-specialist retailers’ estimated market shares, 2015-17
- Note on market shares
- Launch activity and innovation
- YSL launches beauty pop-up at Heathrow
- Space NK launches Drunk Elephant in the UK
- Primark’s ‘PS’ cruelty-free beauty products
- Debenhams redesigns its beauty department in Watford
- Wow How has released a new virtual beauty try-on app
- Avon gets personal
-
- Figure 233: Avon’s subscription service, Letterbox Loves, June 2018
- L’Oréal purchases AI Beauty Company
- Coty x Amazon Echo
- On-demand bespoke lipstick
- Boy de Chanel
- Unilever launches 'natural' shampoos and soaps to attract Millennials
- Packaging-free foundation
-
- Figure 234: Lush’s Slap Stick packaging-free foundation, June 2018
- L’Oréal investing in Natural cosmetics
- Advertising and marketing activity
- Total beauty advertising spend down 7.2%
-
- Figure 235: Recorded above-the-line advertising expenditure on beauty and personal care, total market, 2013-17
- Figure 236: Recorded above-the-line, online, display and direct mail total advertising expenditure on beauty and personal care, by leading retailers, 2015-18
- Key campaigns
- Boots celebrates mothers with ‘She’s me mum’ seasonal campaign
- L’Occitane takes a new marketing approach
- Digital overtakes press in advertising spend
-
- Figure 237: Recorded above-the-line advertising expenditure percentage on beauty and personal care, by media type, total market, 2017
- Nielsen Ad Intel coverage
- Brand research
- What you need to know
- Brand map
-
- Figure 238: Attitudes towards and usage of selected brands, December 2018
- Key brand metrics
-
- Figure 239: Key metrics for selected brands, December 2018
- Brand attitudes: Lush seen as worth paying more for
-
- Figure 240: Attitudes, by brand, December 2018
- Brand personality: L’Occitane viewed as the most exclusive
-
- Figure 241: Brand personality – Macro image, December 2018
- Boots perceived as being welcoming and reliable
-
- Figure 242: Brand personality – Micro image, December 2018
- Brand analysis
- Boots is the most trusted retailer
-
- Figure 243: User profile of Boots, December 2018
- Superdrug perceived as offering good value
-
- Figure 244: User profile of Superdrug, December 2018
- Lush viewed as being innovative
-
- Figure 245: User profile of Lush, December 2018
- The Body Shop perceived as having great customer service
-
- Figure 246: User profile of The Body Shop, December 2018
- L’Occitane has a strong brand DNA
-
- Figure 247: User profile of L’Occitane, December 2018
- Kiko Milano viewed as fun
-
- Figure 248: User profile of Kiko Milano, December 2018
- Space NK has excellent customer experience
-
- Figure 249: User profile of Space NK, December 2018
- Space allocation summary
-
- Figure 250: Leading health and beauty retailers: health and beauty products estimated space allocation, January 2019
- Superdrug trialling Botox and cosmetic procedures in-store
- The Body Shop deploying personalisation services in stores
- Department stores new beauty hall concepts to attract shoppers
- Supermarkets in-store beauty makeover
-
- Figure 251: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, January 2019
- Figure 252: Leading health and beauty retailers: Health and beauty products estimated detailed space allocation, January 2019
- Health and beauty space as a percentage of total floor space in non-specialists
-
- Figure 253: Non-specialists: estimated health and beauty space as a percentage of total floor space, January 2019
- The consumer – What you need to know
- Fewer people shopping for beauty
- Value brands popular when buying toiletries
- An uplift in online purchasing
- Convenience and price drive shoppers online…
- …but experience also keeps people buying in-store
- Mass-market brands seen as good value
- Savvy shoppers price compare
- What they buy
- Purchasing levels remain high
-
- Figure 254: Beauty and personal care items purchased in the last 12 months, November 2018
- A dip in the number of consumers buying beauty products
-
- Figure 255: Beauty products purchased in the last 12 months, by age and gender, October 2017 and November 2018
- Signals that consumers are using fewer products
-
- Figure 256: Repertoire of beauty and personal care items purchased in the last 12 months, October 2017 and November 2018
- Brand types purchased
- Fragrances remain most purchased prestige products
-
- Figure 257: Beauty and personal care brand types purchased in the last 12 months, November 2018
- How and where they shop
- More consumers are shopping online
-
- Figure 258: How they purchased beauty and personal care items in the last 12 months, November 2018
- Supermarkets remain dominant
-
- Figure 259: Where they purchased beauty and personal care items in the last 12 months, November 2018
- Boots is the most used retailer
-
- Figure 260: Where they purchased beauty and personal care items in the last 12 months, November 2018
- Online-only players strengthen their position
-
- Figure 261: Where they purchased beauty and personal care items in the last 12 months, October 2017 and November 2018
- Discounters appeal to older consumers
-
- Figure 262: Where they purchased beauty and personal care items in the last 12 months, by age and income, November 2018
- Make-up purchasing moving online
-
- Figure 263: Beauty and personal care items purchased in the last 12 months, by how they shopped, November 2018
- Most only shop with one or two different retailers
-
- Figure 264: Repertoire of where they purchased beauty and personal care items in the last 12 months, November 2018
- Reasons for shopping online
- Consumers think prices online are cheaper
-
- Figure 265: Why they shop online for beauty and personal care, November 2018
- Reasons for not shopping online
- Enjoyment keeps people shopping in-store
-
- Figure 266: Why they don’t shop online for beauty and personal care, November 2018
- Brand perceptions
- Methodology
- Prestige brands are considered to be overrated
-
- Figure 267: Beauty and personal care correspondence analysis, November 2018
-
- Figure 268: Beauty and personal care correspondence analysis, November 2018
- Purchasing behaviour
- Natural ingredients remain popular
-
- Figure 269: Beauty and personal care purchasing behaviours, November 2018
- Women more interested in sustainability
-
- Figure 270: Beauty and personal care purchasing behaviours – Agreement with statements about sustainability, by gender, November 2018
- Older consumers show more brand loyalty
-
- Figure 271: Beauty and personal care purchasing behaviours – Agreement with statements about loyalty, by age and gender, November 2018
- Young consumers need more guidance
-
- Figure 272: Beauty and personal care purchasing behaviours – Agreement with statements about product discovery and preferences, by age, November 2018
- Appendix – Data sources, abbreviations and supporting information
- Abbreviations
- Consumer research methodology
- Appendix – Market size and forecast
- Forecast methodology
- Best- and worst-case forecasts
- Market size
-
- Figure 273: Market size and forecast for consumer spending on beauty and personal care products (including VAT), best- and worst-case forecast, 2018-23
- Sector size
-
- Figure 274: Health and beauty specialists’ sales (including VAT), best- and worst-case forecast, 2018-23
- Online market size
-
- Figure 275: Estimated market size and forecast for online consumer spending on beauty and personal care products, best- and worst-case forecast, 2018-23
Acqua & Sapone
-
- What we think
- Online site highlights in-store promotions but is missing out on online sales
- Active social media platforms
- Company background
- Company performance
-
- Figure 276: Acqua & Sapone: group sales performance, 2013-17
- Figure 277: Acqua & Sapone: outlet data, 2013-17
- Retail offering
AS Watson
-
- What we think
- Diverse collection of businesses
- Recent focus on service and online
- Marionnaud a poor fit for AS Watson structure
- Where next?
- Company background
- Company performance
-
- Figure 278: AS Watson (Europe): group financial performance, 2013-17
- Figure 279: AS Watson (Europe): outlet data, 2013-17
- Retail offering
- Rossmann
- Kruidvat and Superdrug
- Savers and Prijsmepper
- Other businesses
-
- Figure 280: AS Watson Europe, operating companies, 2017
The Body Shop
-
- What we think
- New owner reinforces values
- New brand ambassadors could personalise ethical and green appeal
- Missing out on new product benefits
- Continued investment needed in physical retail
- Broadening appeal to older consumers
- Company background
- Company performance
-
- Figure 281: The Body Shop: group financial performance, 2013-17
- Figure 282: The Body Shop: estimated UK sales performance, 2013-17
-
- Figure 283: The Body Shop: outlet data, 2013-17
- Retail offering
- Product mix
-
- Figure 284: The Body Shop: sales, by category, 2017
Clarel
-
- What we think
- Overstored?
- Company background
- Company performance
-
- Figure 285: Clarel, gross sales, 2013-17
- Figure 286: Clarel: outlet data, 2013-17
- Retail offering
Debenhams
-
- What we think
- New beauty hall design to attract shoppers
- Strengthening beauty offering, partnering with Estée Lauder to launch #Beautyhub
- Rewarding socially-engaged beauty consumers with discounts
- Exploring different beauty product category opportunities
- Company background
- Company performance
-
- Figure 287: Debenhams: group financial performance, 2013/14-2017/18
-
- Figure 288: Debenhams: outlet data, 2013/14-2017/18
- Retail offering
dm-Drogerie Markt
-
- What we think
- Bloggers, influencers and conventions
- New products initiative
- Modernising and reshaping existing shops for a more enjoyable in-store experience
- Targeting the Chinese consumer market
- Company background
- Company performance
-
- Figure 289: dm-Drogerie Markt: group sales performance, 2013/14-2017/18
-
- Figure 290: dm-Drogerie Markt: outlet data, 2013/14-2017/18
- Retail offering
Douglas Group
-
- What we think
- New CEO’s bold new strategy to rejuvenate and reposition the brand more upmarket
- Modernising bricks-and-mortar stores
- Website enhancements help grow online sales
- Innovative and exclusive product mix
- High value of Beauty Card members
- Company background
- Company performance
-
- Figure 291: Douglas Group: group sales performance, 2013/14-2017/18
-
- Figure 292: Douglas Group: estimated outlet data, 2013/14-2017/18
- Retail offering
The Fragrance Shop
-
- What we think
- Buy now, pay later payment scheme
- 'Sniff Bar' pop-up’s
- Black Friday sales push
- Company background
- Company performance
-
- Figure 293: The Fragrance Shop: group financial performance, 2013/14-2017/18
-
- Figure 294: The Fragrance Shop: outlet data, 2013/14-2017/18
- Retail offering
House of Fraser
-
- What we think
- Ambitious plan to transform House of Fraser into Harrods of the High Street
- Strained supplier relations
- Nationwide shopping event
- Company background
- Company performance
-
- Figure 295: House of Fraser Plc: group financial performance, 2013/14-2017/18
-
- Figure 296: House of Fraser Plc: outlet data, 2013/14-2017/18
- Retail offering
John Lewis
-
- What we think
- New concierge-style beauty service concept
- Capitalising on vegan beauty trend
- Preparing to launch a personalised Beauty reward programme
- Expanded click-and-collect options
- Company background
- Company performance
-
- Figure 297: John Lewis Plc (department store): group financial performance, 2013/14-2017/18
-
- Figure 298: John Lewis Plc (department store): outlet data, 2013/14-2017/18
- Retail offering
Kiko Milano
-
- What we think
- Hits the buffers in key markets including US, UK and Germany
- Injection of capital will allow it to retarget its expansion
- Online offers wide international coverage but some stores will be necessary
- Company background
- Company performance
-
- Figure 299: Kiko Milano: group financial performance, 2013-17
- Figure 300: Kiko Milano: outlet data, 2013-17
- Retail offering
Lush Retail Ltd
-
- What we think
- Lush responds to consumer demand with its ‘Community Products’
- Lush goes packaging-free
- Lush enables customers to make their own bath bombs
- Wales’ first Lush Spa Shop opens in Cardiff
- Company background
- Company performance
-
- Figure 301: Lush Retail Ltd: group financial performance, 2013/14-2017/18
-
- Figure 302: Lush Retail Ltd: outlet data, 2013/14-2017/18
- Retail offering
Müller
-
- What we think
- Succession solution could lead to greater dynamism
- Heading off discount grocery threat is a challenge
- Likely to move ahead in online retail
- Assortment facing much-needed shakeup
- Company background
- Company performance
-
- Figure 303: Müller: group financial performance, 2013/14-2017/18
- Figure 304: Müller: outlet data, 2013/14-2017/18
- Retail offering
Rossmann
-
- What we think
- Slow pace of refurbishment holds dangers for space productivity
- Search for differentiation moves away from price
- Connecting with younger customers remains a priority
- Company background
- Company performance
-
- Figure 305: Rossmann: group sales performance, 2013-17
- Figure 306: Rossmann: outlet data, 2013-17
- Retail offering
Sephora
-
- What we think
- Continuous product launches help drive success
- Pursuing new expansion in Germany and Russia
- Use of technology and service drives store appeal
- Company background
- Company performance
-
- Figure 307: Sephora: group financial performance, 2013-17
-
- Figure 308: Sephora: outlet data, 2013-17
- Retail offering
Walgreens Boots Alliance
-
- What we think
- Few tangible signs of merger benefits
- UK and European markets too mature to be the strategic focus
- Online under pressure from all sides
- Company background
- Company performance
-
- Figure 309: Walgreens Boots Alliance (UK and Europe): group sales performance, 2013/14-2017/18
-
- Figure 310: Walgreens Boots Alliance (UK and Europe): outlet data, 2013/14-2017/18
- Retail offering
Yves Rocher
-
- What we think
- Focused on creating a more immersive in-store experience
- Creative pop-up store and bespoke off-site experiences
- Acquisition to boost market penetration outside the euro area
- Alternative packaging breakthrough to reduce ecological footprint
- Company background
- Company performance
-
- Figure 311: Rocher Groupe: estimated group sales performance, 2014-18
- Figure 312: Rocher Groupe: estimated outlet data, 2014-18
- Retail offering
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