How Online Shopping for VMS is Evolving for Consumers - US - December 2019
How Online Shopping for VMS is Evolving for Consumers - US - December 2019

"Most consumers are generally comfortable with online purchasing, and the VMS market is emerging as a strong segment in this space. The VMS category is well-suited for online purchasing, with primarily shelf-stable products that ship easily and lend well to stocking up. Still, there are many obstacles, and some consumers, especially seniors, simply find it easier and more enjoyable to purchase VMS products in-store. Younger adults, especially parents, are more ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
VMS Shopping Methods
VMS Products Purchased Online
Retailers Shopped
VMS Research and Shopping Habits
Initial Online Shopping Motivations
Reasons for Buying VMS Online
Factors that Would Encourage More Online Shopping
Attitudes toward VMS Shopping
Interest in Future Online Shopping
Barriers to Purchasing VMS Online
VMS Subscription Service Participation

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations
Appendix – The Consumer