Table of Contents
Overview
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- What you need to know
- Products covered in this Report
Executive Summary
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- The market
- Decade high for admissions
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- Figure 1: UK cinema market volume (admissions) forecast, 2013-23
- Summer cinema impacted by World Cup fever
- Superheroes and sequels lead the box office charts
- Beyond 3D
- Maintaining an appropriate release window
- Companies and brands
- Cineworld maintains lead amongst the big three
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- Figure 2: Major cinema operators’ sites and screens, October 2018
- UKCA invests in data analytics and automated processes
- The consumer
- No change in overall cinema visitors in 2018
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- Figure 3: Cinema visiting, October 2018
- Regular viewers more likely to watch premium screenings
- Mobile booking matches PC bookings
- Six in 10 had a discounted ticket for their last trip
- What we think
Issues and Insights
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- Discounting a vital part in driving admissions
- The facts
- The implications
- Increasing premium options but losing differentiation
- The facts
- The implications
The Market – What You Need to Know
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- Decade high for admissions
- Cinema operator revenue benefits from increased visitors and better yields
- Summer cinema impacted by World Cup fever
- Superheroes and sequels lead the box office charts
- Solo: A Star Wars Story underperforms
- Investing in premium screening options
- Cinema operators want to maintain appropriate release window
Market Size and Forecast
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- Decade high for admissions
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- Figure 4: UK cinema market volume (admissions) forecast, 2013-23
- Figure 5: UK cinema market, 2013-23
- Cinema operator revenue benefits from increased visitors and better yields
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- Figure 6: UK cinema market value forecast, 2013-23
- Forecast methodology
Market Segmentation
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- Strong admissions in 2018
- Summer cinema impacted by World Cup fever…
- …but bounces back with a busy August
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- Figure 7: UK cinema market, by segment, 2013-18
- Figure 8: UK cinema monthly admissions, 2014-18
- Average base ticket price falls
- High mark-up food and drink helps recover investment
- Increasing time in the lobby
- Other revenue streams also responsive to admissions
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- Figure 9: Top cinema advertisers, January-September 2018
- Rising online bookings boost revenue from fees
Market Drivers
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- The 2018 film landscape
- Superheroes and sequels lead the box office charts
- Strong showing from family films
- Solo: A Star Wars Story underperforms
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- Figure 10: Top 20 films released in the UK and Ireland, by box office revenue, Q1-Q3 2018
- Investing in premium screening options
- The number of 3D releases is down, but performance is up
- Beyond 3D
- Diversifying genres in low-attendance months
- Resurgence for horror films
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- Figure 11: Average monthly cinema admissions as a proportion of yearly admissions, 2002-17
- Maintaining an appropriate release window
- OTT streaming services: More than a TV disruptor?
- Cannes Film Festival bans streamed films from competition
Companies and Brands – What You Need to Know
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- Cineworld maintains lead amongst the big three
- Odeon Leicester Square flagship to re-open
- Cineworld invests in IMAX, 4DX and ScreenX
- Google Home supports ticket purchasing with voice
- Advertising spend posts small growth in 2017
Market Share
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- Cineworld maintains lead amongst the big three
- Picturehouse and Everyman contrast the mass-market multiplexes
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- Figure 12: Major cinema operators’ sites and screens, October 2018
- Figure 13: Number major cinema operators’ screens, 2016-18
Launch Activity and Innovation
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- UKCA invests in data analytics and automated processes
- Odeon Leicester Square flagship to re-open
- Cineworld invests in IMAX, 4DX and ScreenX
- Secret Cinema pushes Romeo + Juliet into the box office charts
- Vue ‘any film, any day’ cheap tickets
- Disney continues with plans to buy Fox
- Chain-specific memberships thrive
- Google Home supports ticket purchasing with voice
Advertising and Marketing Activity
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- Advertising spend posts small growth in 2017
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- Figure 14: Total above-the-line, online display and direct mail advertising expenditure for UK film distributors and cinemas, 2012-17
- Distributor marketing campaigns in 2018
- Warner Bros and Universal contribute over a third of distributor advertising spend
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- Figure 15: Share of recorded above-the-line, online display and direct mail advertising expenditure by film distributors, Jan-Sep 2018
- Figure 16: Top 15 films, by recorded above-the-line, online display and direct mail advertising expenditure, Jan-Sep 2018
- Nielsen Ad Intel coverage
The Consumer – What You Need to Know
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- No change in overall cinema visitors in 2018
- Young people continue to be cinema’s largest demographic
- 2D dominates screening options
- Regular viewers more likely to watch premium screenings
- Mobile booking matches PC bookings
- Six in 10 had a discounted ticket for their last trip
- Booking fees impacting booking choices
- Discounts a key factor in choosing a new cinema
Cinema Visiting
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- No change in overall cinema visitors in 2018
- Over a third visit at least once a month
- Young people continue to be cinema’s largest demographic
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- Figure 17: Cinema visiting, October 2018
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- Figure 18: How regularly cinema-goers visit the cinema, October 2018
- Gender differences reflect genre preferences
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- Figure 19: How regularly cinema-goers visit the cinema, by gender, October 2018
Screening Types and Film Genres
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- 2D dominates screening options
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- Figure 20: Type of screening seen most recently at the cinema, October 2018
- Regular viewers more likely to watch premium screenings
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- Figure 21: Type of screening seen on most recent cinema trip amongst regular (once a month or more) cinema visitors, October 2018
- Figure 22: Type of screening seen on most recent cinema trip amongst less regular (less often than once a month but at least once every 6 months) cinema visitors, October 2018
- Action genre remains top choice
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- Figure 23: Film genres watched most often, October 2018
- Sci-fi sees the largest gender split
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- Figure 24: Film genres watched most often, by gender, October 2018
Cinema Booking
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- Growth of advanced booking slows
- Mobile booking matches PC bookings
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- Figure 25: Cinema booking methods, October 2018
- Six in 10 had a discounted ticket for their last trip
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- Figure 26: Discounts and add-ons to base ticket purchase at most recent cinema visit, October 2018
Cinema Behaviours
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- Blockbusters the main beneficiary of high ticket prices
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- Figure 27: Cinema-goers’ behaviours, October 2018
- Diversifying cinema offerings
- New screening types generating interest
- Alternative experiences
- Booking fees impacting booking choices
- Half of cinema-goers buying food and drink
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- Figure 28: Usually buying food and drink at the cinema, by booking method most recently used, October 2018
- #MeToo increases scrutiny on Hollywood
Cinema Choices – TURF Analysis
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- Methodology
- Discounts a key factor in choosing a new cinema
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- Figure 29: TURF Analysis – Influencing factors to visit cinemas further away, October 2018
- Figure 30: Table – TURF Analysis – Influencing factors to visit cinemas further away, October 2018
Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Market Forecast
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- Figure 31: UK cinema market, value forecast, 2018-23
- Figure 32: UK cinema market, volume forecast, 2018-23
- Forecast methodology
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