Table of Contents
Executive Summary
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- The market
- Two growth years for camping and caravanning but five-year picture remains flat
- Static rentals, glamping, and motorhomes are most dynamic segments
- Overseas volumes reach 1.7 million
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- Figure 1: Forecast of domestic camping and caravanning market, by number of trips, 2013-23
- Figure 2: Forecast of overseas camping and caravanning market, by number of trips, 2013-23
- Companies and brands
- Leading holiday park groups investing heavily
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- Figure 3: Leading UK holiday park operators, by number of sites as of November 2018
- Around 9,000 camping and caravan sites in UK
- Eurocamp is leading overseas brand
- Trend towards aggregation
- The consumer
- Camping and caravanning up two percentage points since 2016
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- Figure 4: Experience of camping and caravanning in the past three years, January 2013-October 2018
- Budget holiday and back to nature are key motivations
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- Figure 5: Attractions of camping and caravanning, October 2018
- Secondary spend opportunities rising in importance
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- Figure 6: Popular facilities and services on a camping/caravan site, October 2018
- Strong premium lodge and glamping potential
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- Figure 7: Popular premium products and services on a camping/caravan site, October 2018
- Adult-only trend reaches camping and caravanning
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- Figure 8: Camping and caravanning opportunities, October 2018
- What we think
Issues and Insights
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- Glamping’s second wave
- The facts
- The implications
- Natural healing
- The facts
- The implications
- Age of survival
- The facts
- The implications
- Heatwave spikes could become common
- The facts
- The implications
The Market – What You Need to Know
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- Domestic volumes up 5% over part two years but five-year trend is flat
- Overseas volumes reach an estimated 1.7 million
- Static rentals and glamping are most dynamic segments
- Motorhome production backs up evidence of rising consumer demand
- Weather impact
Market Size and Forecast
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- Camping and caravanning boosted by heatwave summer…
- …but still lags behind its ‘staycation peak’
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- Figure 9: Camping and caravanning, by volume (trips taken), domestic and overseas, 2013-23
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- Figure 10: Camping and caravanning market, by value (expenditure)*, 2013-23
- Forecast
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- Figure 11: Forecast of domestic camping and caravanning market, by number of trips, 2013-23
- Figure 12: Forecast of overseas camping and caravanning market, by number of trips, 2013-23
- Figure 13: Forecast of domestic camping and caravanning market, by value, 2013-23
Segment Performance
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- Static rentals and glamping show biggest increases
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- Figure 14: Volume of domestic camping and caravanning trips, by segment, 2013-17
- Premium upgrades driving up spending on statics
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- Figure 15: Expenditure on domestic camping and caravanning trips, by segment, 2013-17
Market Background
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- Consumers cautious amid Brexit uncertainty
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- Figure 16: UK average weekly earnings (excluding bonuses)* vs CPI inflation, percentage change year on year, January 2017-October 2018
- Heatwave summer triggers new record high for domestic tourism
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- Figure 17: Trends in the number and value of domestic holidays taken by UK residents, 2012-17
- Overseas holidays also reach record high but growth now slowing
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- Figure 18: Trends in the number and value of overseas holidays taken by UK residents, 2012-17
- Further falls in Pound could boost camping and caravanning
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- Figure 19: Spot exchange rate, Pound Sterling versus euro, June 2016-November 2018
- Rising pump prices likely to stimulate breaks closer to home
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- Figure 20: Petrol costs (unleaded 95 octane), January 2014-October 2018
- Motorhome production shows rapid increase
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- Figure 21: UK leisure caravan production statistics, 2010-17
- Impact of weather on camping and caravanning
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- Figure 22: UK annual weather trends and % volume change in camping and caravanning, 2012-17
Companies and Brands – What You Need to Know
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- Park operators are largest players in a fragmented market
- Around 9,000 camping and caravan sites in UK
- Eurocamp/Al Fresco are the leading overseas brands
- Rise of aggregators
- New product development
Market Share
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- Holiday parks
- Parkdean Resorts
- Haven Leisure
- Park Holidays UK
- Darwin Escapes
- Other park operators
- Hoseasons
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- Figure 23: Leading UK holiday park operators, by number of sites as of November 2018, and revenue 2016-17
- Campsites and caravan sites
- The Caravan and Motorhome Club
- The Camping and Caravanning Club
- Emergence of aggregators
- Glamping
- Overseas camping and caravanning
- Eurocamp
- Others
Launch Activity and Innovation
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- Holiday park investment
- Pet-friendly parks
- Escorted motorhome tours
- New motorhome hire models
- ‘Second wave’ of glamping
The Consumer – What You Need to Know
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- Market penetration up two percentage points but still down on 2013 levels
- Demand for glamping has tripled since 2016
- Budget break and back to nature are leading motivations
- Secondary spend opportunities play a growing role in consumer decisions
- Premium accommodation growing in popularity
- Overseas potential
- Adult-only camping and caravanning
Experience of Camping and Caravanning
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- Market penetration up two percentage points since 2016
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- Figure 24: Experience of camping and caravanning in the past three years, January 2013-October 2018
- Statics, glamping and touring demand have risen
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- Figure 25: Experience of camping and caravanning in the past three years, February 2016-October 2018
- Almost half of families go camping or caravanning
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- Figure 26: Experience of camping and caravanning in the past three years, by age group, October 2018
- Premium products increasing but affordability remains key
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- Figure 27: Profile of campers/caravanners in the past three years, by socio-economic group, October 2018
- Figure 28: Profile of campers/caravanners in the past three years, by household income, October 2018
- Large potential scope for expanding consumer base
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- Figure 29: Potential interest in camping and caravanning among those who have not been in the past three years, October 2018
- South West is dominant region but Lake District on upward trend
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- Figure 30: Destinations visited on a camping/caravanning holiday in the past three years, October 2018
- France and Spain are leading overseas destinations
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- Figure 31: Overseas destinations visited on a camping/caravanning holiday in the past three years, October 2018
- Younger Millennials and Londoners favour camping abroad
Attractions of Camping and Caravanning
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- Low-cost holiday is leading attraction
- ‘Back to nature’ is second biggest draw
- Escaping tourist crowds has growing appeal
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- Figure 32: Attractions of camping and caravanning, October 2018
- Secure outdoor play valued by mums
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- Figure 33: Attractions of camping and caravanning, for families, October 2018
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- Figure 34: Attractions of camping and caravanning, by type of holiday, October 2018
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- Figure 35: Attractions of camping and caravanning, recent customers versus ‘future potentials’, October 2018
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- Figure 36: Attractions of camping and caravanning, domestic versus overseas customers, October 2018
Camping and Caravanning – Facilities & Services
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- Facilities and services are becoming a key driver
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- Figure 37: Popular facilities and services on a camping/caravan site, October 2018
- Splash facilities are key in family parks market
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- Figure 38: Popular facilities and services on a camping/caravan site among families, October 2018
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- Figure 39: Attractions of camping and caravanning, domestic versus overseas customers, October 2018
- Strong interest in premium lodge and glamping products
- Millennials prepared to pay for extra services
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- Figure 40: Popular premium products and services on a camping/caravan site, October 2018
- Women far more interested than men in premium products
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- Figure 41: Popular premium products and services on a camping/caravan site, by gender, October 2018
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- Figure 42: Popular premium products and services on a camping/caravan site, domestic versus overseas customers, October 2018
Camping and Caravanning – Behaviours & Opportunities
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- Camping and caravanning enthusiasts
- Nearcation breaks
- The heatwave effect
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- Figure 43: Camping and caravanning behaviour and attitudes, October 2018
- Affluent families show overseas potential
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- Figure 44: Camping and caravanning opportunities, October 2018
- Adult-only trend
- Into the wild
- Learning to survive
Appendix – Data Sources, Abbreviations, and Supporting Information
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- Abbreviations
- Consumer research methodology
Appendix – Market Size and Forecast
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- Figure 45: Forecast of domestic camping and caravanning market, by number of trips, 2018-23
- Figure 46: Forecast of overseas camping and caravanning market, by number of trips, 2018-23
- Figure 47: Forecast of domestic camping and caravanning market, by value, 2018-23
- Forecast methodology
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