What you need to know
The volume of domestic camping and caravanning trips reached an estimated 15.7 million in 2018, boosted by the June/July heatwave. In the longer term, demand tends to fluctuate annually with the weather playing a key role; the overall market trend over the past five years, therefore, has been flat.
The volume of overseas camping and caravanning trips rose by 6% in 2017 reaching 1.7 million, but is estimated to have remained flat in 2018. Mintel’s consumer research indicates large potential for expanding this segment of the market.
Static rentals, glamping, and motorhomes are the most dynamic segments of the market at home and abroad, all showing rising consumer demand and benefiting from significant investment and new product development.
Covered in this Report
This Report covers the market for camping and caravanning, which Mintel defines as holidays that use tents, trailer tents, touring caravans, caravan holiday homes, park homes, and motorhomes as accommodation. Holidaymakers may own or rent their equipment, and can travel to their destination carrying their tent, towing their caravan or trailer tent, or driving their motorhome/campervan. Alternatively, they can stay in caravan holiday homes (statics), timber-clad lodges, tents, or ‘glamping’ accommodation such as pods, yurts, or safari tents that are already in place at the holiday park or camp/caravan site.
