“Consumers think the latest top smartphones are out of their price range and are less likely to upgrade their devices because of it. Manufacturers are aiming to offer better innovation and value for money through punch-hole displays and improved cameras. They will also be hoping 5G can help to boost the market.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
5G Awareness and Knowledge
Length of Time with Device
Location of Purchase and Payment Type
Top Smartphone Activities
Use of Mobile Contactless Payments
Intent to Upgrade Smartphone
Uses for Old Devices
Importance of Better Battery Life
Opinions on Prices for Newest Handsets
Attitudes towards Smartphone Purchasing
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Brand Research
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
19th September 2019
Apple has announced the new iPhone 11 series of devices, which have many similarities with the previous generation. There have been significant improvements in the camera department though, with the addition of an extra lens. 
30th April 2019
Samsung has delayed the public launch of the Samsung Galaxy Fold after technology reviewers highlighted major screen issues with the product.
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Charging cases could play bigger role as consumers still demand longer battery life
