Shopping the Center of the Store Online - US - March 2019
Shopping the Center of the Store Online - US  - March 2019

"This Report explores online sales of food and beverage categories that, when sold in stores, are typically found along the interior aisles of supermarkets, grocery stores, and supercenters. Included are shelf-stable grocery items, beverages (excluding milk), and frozen foods. Excluded are fresh and prepared foods typically found along the perimeter of grocery retailers, including meat, poultry, fish/seafood, fresh produce, dairy products, deli products, and freshly baked items."

- John Owen ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Perspective
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Online Food and Beverage Shopping Overview
Shopping Methods for Center-store Categories
Why Do People Purchase Online?
What Keeps Shoppers from Buying Online?
Where Do People Buy Online?
Center Store Shopping Behaviors – In-store vs Online
Factors to Encourage More Online Shopping
Attitudes toward Online Food and Beverage Shopping

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – What You Need to Know
What’s Happening?
What’s Next?

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations