Table of Contents
Introduction And Abbreviations
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- Introduction
- Other Relevant Reports
- Definition
- Abbreviations & Terms
- Abbreviations
- Terms
Executive Summary
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- Men Increasingly Interested in Grooming
- Women’s Products to Suit Different Needs
- Professional Treatments May Challenge At-Home Solutions
- A $2.1 Billion but Largely Flat Market
- Market Segmentation: Hardware and Soft Goods
- Gillette Leads the Shaving Market
- Gillette Also Leads in Advertising
- Drug Stores Main Shopping Venue
- Usage of Disposable and Non-Disposable Razors About Equal
- Shaving Cream Used by Half of Respondents
- Men’s Attitudes and Opinions about Shaving Products
- Women’s Attitudes and Opinions about Shaving Products
- Men’s Products and Needs
- Women’s Products and Needs
- Future Favors More Extensive Male Grooming
Market Drivers
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- Men’s Interest in Grooming
- Different Needs at Different Lifestages
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- Figure 1: U.S. male population, 2000 & 2002
- Men’s Products – New Technology to Encourage Trade Ups
- Products for Women
- Lifestages and Needs
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- Figure 2: U.S. female population, 2000 & 2002
- Products Specifically for Women
- Professional Treatments Challenge the At-Home Market
Market Size & Trends
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- Figure 3: Total U.S. retail sales of shaving and hair removal products, at current and constant prices, 1998-2003
- Graph 1: Total U.S. retail sales of shaving and hair removal products, at current and constant prices, 1998-2003*
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Market Segmentation
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- Introduction
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- Figure 4: Sales of shaving and hair removal products, segmented by type of product, 2001 & 2003*
- Graph 2: Sales of shaving and hair removal products, segmented by type, 2003*
- Hardware
- Refill Razor Blades
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- Figure 5: Sales of refill razor blades, at current and constant prices, 1998-2003
- Power Shavers
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- Figure 6: Sales of power shavers, at current and constant prices, 1998-2003
- Disposable Razors
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- Figure 7: Sales of disposable razors, at current and constant prices, 1998-2003
- Non-Disposable Razors
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- Figure 8: Sales of non-disposable razors, at current and constant prices, 1998-2003
- Software
- Shaving Cream
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- Figure 9: Sales of shaving cream, at current and constant prices, 1998-2003
- Depilatories
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- Figure 10: Sales of depilatories, at current and constant prices, 1998-2003
Supply Structure
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- Manufacturer Sales
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- Figure 11: Manufacturer sales of shaving and hair removal products in the U.S., 2001 & 2003
- Manufacturer and Brand Sales—Hardware
- Refill Razor Blades
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- Figure 12: Manufacturer brand sales of refill razor blades in the U.S., 2001 & 2003
- Power Shavers
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- Figure 13: Manufacturer brand sales of power shavers in the U.S., 2001 & 2003
- Disposable Razors
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- Figure 14: Manufacturer brand sales of disposable razors in the U.S., 2001 & 2003
- Non-Disposable Razors
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- Figure 15: Manufacturer brand sales of non-disposable razors in the U.S., 2001 & 2003
- Manufacturer and Brand Sales—Software
- Shaving Cream
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- Figure 16: Manufacturer brand sales of shaving cream in the U.S., 2001 & 2003
- Depilatories
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- Figure 17: Manufacturer brand sales of depilatories in the U.S., 2001 & 2003
- Company Profiles
- The Gillette Company
- Energizer Holdings, Co. (Schick)
- Philips Electronics North America (Norelco)
- Rayovac Corporation (Remington)
- Société BIC
- S.C. Johnson & Son
- Colgate-Palmolive
- Church & Dwight Company
- Del Laboratories, Inc.
Advertising & Promotion
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- The Gillette Company
- Energizer Holdings, Co. (Schick)
- Société BIC
- Church & Dwight
- Rayovac Corporation (Remington)
- Philips Electronics North America (Norelco)
Retail Distribution
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- Introduction
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- Figure 18: U.S. retail sales of shaving and hair removal products, by channel, 2001 & 2003
- Drug Stores
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- Figure 19: U.S. drug store sales of shaving and hair removal products, at current and constant prices, 1998-2003
- Drug Store Operating Data
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- Figure 20: Top drug store operating statistics, latest fiscal year-end
- Figure 21: Percentage change from latest fiscal year-end versus year prior
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- Figure 22: Top Drug Store Quarterly statistics, latest quarter end, 2002 vs. 2003
- Supermarkets
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- Figure 23: U.S. supermarket sales of shaving and hair removal products, at current and constant prices, 1998-2003
- Supermarket Operating Data
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- Figure 24: Top supermarket operating statistics, latest fiscal year-end
- Figure 25: Percentage change from latest fiscal year-end versus year prior
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- Figure 26: Top supermarket quarterly statistics, latest quarter end, 2002 vs. 2003
The Consumer
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- Introduction
- Shaving Hardware – Adults
- Usage of disposable, non-disposable razors and electric shavers
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- Figure 27: Usage of shaving hardware, January 2003-September 2003
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- Figure 28: Usage of shaving hardware, by gender, January 2003-September 2003
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- Figure 29: Usage of shaving hardware, by age, January 2003-September 2003
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- Figure 30: Usage of shaving hardware, by household income, January 2003-September 2003
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- Figure 31: Usage of shaving hardware, by race/ethnicity, January 2003-September 2003
- Blades for Non-Disposable Razors
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- Figure 32: Type of blade used for non-disposable razor, January 2003-September 2003
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- Figure 33: Type of blade used for non-disposable razor, by age, January 2003-September 2003
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- Figure 34: Type of blade used for non-disposable razor, by race/ethnicity, January 2003-September 2003
- Disposable Razors – Frequency of Use
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- Figure 35: Frequency of usage of disposable razors (in seven-day period), January 2003-September 2003
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- Figure 36: Frequency of usage of disposable razors (in seven-day period), by gender, January 2003-September 2003
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- Figure 37: Frequency of usage of disposable razors (in seven-day period), by age, January 2003-September 2003
- Electric and Battery Shavers – Frequency of Use
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- Figure 38: Frequency of usage of electric or battery shavers (in seven-day period), January 2003-September 2003
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- Figure 39: Frequency of usage of battery and electric shavers (in seven-day period), by gender, January 2003-September 2003
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- Figure 40: Frequency of usage of battery and electric shavers (in seven-day period), by age, January 2003-September 2003
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- Figure 41: Frequency of usage of battery and electric shavers (in seven-day period), by race/ethnicity, January 2003-September 2003
- Electric and Battery Shavers – Type Used
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- Figure 42: Type of electric/battery shaver used, January 2003-September 2003
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- Figure 43: Type of electric and battery shaver used, by gender, January 2003-September 2003
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- Figure 44: Type of electric and battery shaver used, by age, January 2003-September 2003
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- Figure 45: Type of electric and battery shaver used, by race/ethnicity, January 2003-September 2003
- Shaving Cream – Adults
- Use of Shaving Cream
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- Figure 46: Usage of shaving cream, demographic summary, January 2003-September 2003
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- Figure 47: Types, kinds, and forms of shaving cream used, January 2003-September 2003
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- Figure 48: Types, kinds, and forms of shaving cream used, by gender, January 2003-September 2003
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- Figure 49: Types, kinds, and forms of shaving cream used, by age, January 2003-September 2003
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- Figure 50: Types, kinds, and forms of shaving cream used, by race/ethnicity, January 2003-September 2003
- Shaving Cream – Frequency of Use
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- Figure 51: Frequency of usage of shaving cream (in seven-day period), January 2003-September 2003
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- Figure 52: Frequency of usage of shaving cream (in seven-day period), by gender, January 2003-September 2003
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- Figure 53: Frequency of usage of shaving cream (in seven-day period), by age, January 2003-September 2003
- Shaving Hardware – Teenagers
- Shaving hardware – Teen Usage of disposable, non-disposable razors and electric shavers
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- Figure 54: Teen usage of shaving hardware, January 2003-September 2003
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- Figure 55: Teen usage of shaving hardware, by gender, January 2003-September 2003
- Disposable Razors – Teenagers’ Frequency of Use
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- Figure 56: Frequency of teen usage of disposable razors (in seven-day period), January 2003-September 2003
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- Figure 57: Frequency of teen usage of disposable razors (in seven-day period), by gender, January 2003-September 2003
- Blades for Non-Disposable Razors – Teenagers
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- Figure 58: Type of blade used for non-disposable razor by teens, January 2003-September 2003
- Electric and Battery Shavers – Teenagers Frequency of Use
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- Figure 59: Frequency of usage of electric or battery shavers by teens (in seven-day period), January 2003-September 2003
- Shaving Cream – Teenagers
- Use of Shaving Cream – Teenagers
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- Figure 60: Types, kinds, and forms of shaving cream used by teens, January 2003-September 2003
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- Figure 61: Types, kinds, and forms of shaving cream used by teens, by gender, January 2003-September 2003
- Shaving Cream – Teenagers’ Frequency of Use
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- Figure 62: Frequency of usage of shaving cream by teens (in seven-day period), January 2003-September 2003
- Men’s Attitudes and Opinions about Shaving and Shaving Products
- Male Purchase of Shaving Products
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- Figure 63: Men’s opinions concerning purchase of shaving products, March 2004
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- Figure 64: Men’s opinions concerning purchase of shaving products, by age, March 2004
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- Figure 65: Men’s opinions concerning purchase of shaving products, by household income, March 2004
- Male Opinion of Effectiveness of Shaving Products
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- Figure 66: Men’s opinions concerning the effectiveness of shaving products, March 2004
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- Figure 67: Men’s opinions concerning the effectiveness of shaving products, by age, March 2004
- Men’s Product Preference, Disposable, Non-Disposable Razors
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- Figure 68: Men’s product preference for razors, March 2004
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- Figure 69: Men’s product preference for razors, by age, March 2004
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- Figure 70: Men’s product preference for razors, by household income, March 2004
- Types of Hair Removal Techniques Used by Men
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- Figure 71: Men’s usage of specific body hair removal systems, March 2004
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- Figure 72: Men’s usage of specific body hair removal systems, by age, March 2004
- Male Shaving Behavior Patterns
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- Figure 73: Men’s behavior patterns with respect to shaving and hair removal, March 2004
- Women’s Attitudes and Opinions about Shaving and Shaving Products
- Women’s Opinions About Usage of Shaving Products
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- Figure 74: Women’s opinions concerning usage of shaving products, March 2004
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- Figure 75: Women’s opinions concerning usage of shaving products, by age, March 2004
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- Figure 76: Women’s opinions concerning usage of shaving products, by household income, March 2004
- Women’s Attitudes Towards Shaving Issues
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- Figure 77: Women’s attitudes towards shaving issues, March 2004
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- Figure 78: Women’s attitudes towards shaving issues, by age, March 2004
- Women’s Product Preference, Disposable, Non-Disposable Razors
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- Figure 79: Women’s razor preference, March 2004
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- Figure 80: Women’s razor preference, by age, March 2004
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- Figure 81 Women’s razor preference, by household income, March 2004 “When it comes to razors, which types of the following products do you prefer?”Base: 535 women aged 18 and older
- Women’s Home and Professional Hair Removal Service Usage Patterns
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- Figure 82: Home and professional hair removal service usage patterns, March 2004
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- Figure 83: Home and professional hair removal service usage patterns, by household income, March 2004
- Summary
Future & Forecast
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- FUTURE TRENDS
- Men’s Products and Needs
- Introduction
- Trade ups and added benefits
- Need for youthful appearance
- Targeting the Teen
- Women’s Products and Needs
- More hair removal at younger ages
- Changing needs of older women
- MARKET FORECAST
- Total Shaving and Hair Removal
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- figure 84: forecast of u.s. retail sales of shaving and hair removal products, at current and constant prices, 2003-2008
- Refill Razor Blades
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- Figure 85: forecast of u.s. retail sales of refill razor blades, at current and constant prices, 2003-2008
- Power Shavers
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- Figure 86: Forecast of U.S. retail sales of power shavers, at current and constant prices, 2003-2008
- Disposable Razors
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- Figure 87: Forecast of U.S. retail sales of disposable razors, at current and constant prices, 2003-2008
- Non-Disposable Razors
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- Figure 88: Forecast of U.S. retail sales of non-disposable razors, at current and constant prices, 2003-2008
- Shaving Cream and Depilatories
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- Figure 89: Forecast of U.S. retail sales of shaving cream and depilatories, at current and constant prices, 2003-2008
- Forecast Factors
Appendix: Trade Associations
Appendix: New Product Developments
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- CATEGORY REVIEW
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- Figure 90: New product introductions of shaving and depilatory products, 1999-2003
- NEW PRODUCT BRIEFS
- M3Power Powered Shaving System
- Schick-Wilkinson Sword Schick Quattro
- Old Spice High Endurance After Shave Products
- Lineance European Body Essentials Leg and Body Hair Remover Kit
- Schick Intuition All-In-One Shaver
- Nair Peach Melon Microwavable Roll-On Sugaring Wax
- Nad’s Facial Wand
- Gillette Sensor 3 For Women
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