Table of Contents
Overview
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- What you need to know
- Covered in this Report
- Excluded
Executive Summary
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- The consumer
- Compact car most owned type
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- Figure 1: Type of car owned, July 2018
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- Figure 2: Owned car types – compacts/family car, by monthly household income, July 2018
- More education needed for child safety
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- Figure 3: Equipped car functions, July 2018
- Figure 4: Usage of equipped car functions, July 2018
- Declining car usage
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- Figure 5: Car usage occasions in tier one cities, July 2018 vs December 2014
- Appearance matters
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- Figure 6: Satisfaction level towards car features, July 2018
- Charging to meet commuting needs
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- Figure 7: Frequency of consumers’ charging locations, July 2018
- Consumers care about battery lifespan
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- Figure 8: Attitudes towards pure electric car, July 2018
- High penetration of charging station-finding mobile apps and built-in systems
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- Figure 9: Attitudes towards pure electric car, July 2018
- What we think
- Why?
Issues and Insights
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- New definition of safety
- The facts
- The implications
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- Figure 10: Ad of Volvo XC60
- Battery car usage habits need to be nurtured
- The facts
- The implications
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- Figure 11: Route from Qingpu to Pudong international airport
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- Figure 12: The EV Experience Centre
- Figure 13: Cenex proving ground
- More public charging or residential charging spots?
- The facts
- The implications
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- Figure 14: Quantities and growth rates of public and private charging
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- Figure 15: Charging app control ui
The Consumer – What You Need to Know
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- Compact car dominates the market
- Usage of different car functions varies widely
- Trend towards driving only within the city
Type of Car Owned
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- Compact car is the most popular car type among car owners
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- Figure 16: Type of car owned, July 2018
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- Figure 17: Owned car types – compacts/family car, by monthly household income, July 2018
- Figure 18: Owned car types by owned car types, July 2018
- Fossil fuel rules today, but future belongs to hybrid and pure electricity
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- Figure 19: Car energy type, July 2018
- Figure 20: Type of cars owned, by car energy type, July 2018
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- Figure 21: Owned car types – compacts/family car, by car energy type, July 2018
- Pure electricity becomes main energy type for microcars
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- Figure 22: Owned car types – microcar, by car energy type, July 2018
- Figure 23: Zhidou D2, Baojun E100 and Chery eQ1
- Compact SUVs liked by young parents
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- Figure 24: Owned car types – compact suv, by age, July 2018
- Figure 25: Owned car types – compact suv, by family structure, July 2018
Car Usage Occasions
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- Most mentioned car usage occasions
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- Figure 26: Car usage occasions, July 2018
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- Figure 27: NIO ES8 Child-care mode
- Declining car usage
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- Figure 28: Car usage occasions in tier one cities, July 2018 vs December 2014
- Functions usage varies depending on usage occasions
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- Figure 29: Gap against average of car functions, by car usage occasions, July 2018
Most Equipped and Used Car Functions
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- More education for children’s safety
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- Figure 30: Equipped car functions, July 2018
- Figure 31: Usage of equipped car functions, July 2018
- Dashboard head-up display
- Built-in voice assistants
- Built-in GPS
Satisfaction towards Car Features
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- Appearance matters
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- Figure 32: Satisfaction towards car features, July 2018
- SUV owners show above-average satisfaction
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- Figure 33: Satisfaction with car features versus average, by car type, July 2018
- Microcars and compact cars come up short
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- Figure 34: Satisfaction with car features versus average, by car type, July 2018
- Hybrid cars offer a balance
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- Figure 35: Satisfaction with car features vs average, by car energy type, July 2018
Charging Locations
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- Charging to meet commuting needs
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- Figure 36: Charging locations used, July 2018
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- Figure 37: Repertoire of charging locations, July 2018
- Figure 38: Charging locations, by two types, July 2018
- Shanghai is more user-friendly for new energy car owners
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- Figure 39: Charging locations - parking lot in office buildings, by cities July 2018
- Consumers from Shanghai charge at more locations
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- Figure 40: Repertoire of charging locations, by cities, July 2018
Attitudes towards Pure Electric Cars
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- Consumers care about battery lifespan
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- Figure 41: Attitudes towards pure electric cars, July 2018
- AC charging too slow, DC charging might harm the battery
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- Figure 42: Attitudes towards pure electric cars, July 2018
- High usage of mobile apps and built-in systems to find charging stations
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- Figure 43: Attitudes towards pure electric car, July 2018
- High satisfaction level for official charging stations
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- Figure 44: Attitudes towards pure electric car, by charging stations that car brands officially recommend, versus average July 2018
Meet the Mintropolitans
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- MinTs have higher usage of in-car functions
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- Figure 45: Usage of equipped car functions, July 2018
- MinTs charge new energy cars more for work and leisure occasions
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- Figure 46: Charging locations, July 2018
Appendix – Methodology and Abbreviations
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- Methodology
- Abbreviations
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