What you need to know

Nearly all parents buy snacks for children, and most buy an array of indulgent and healthy snacks. With most children aged 7-15 eating snacks two or more times a day, this shows the importance of kids’ snacking occasions to the UK food market.

Healthy snacks that kids like will gain a substantial following. While parents put marked weight to health-related factors in kids’ snacks, they also attach high importance to finding snacks their child likes. Half of parents agree that it is hard to get children to eat healthier snacks. Strong demand for healthier versions of popular children’s snacks and smaller-sized, single-portion packs stems from these conflicting priorities.

NPD is a necessity in the snacks market, catering for the very strong interest among parents and children in trying new snacks. Pester power is a big influence on snack buying, with sales benefiting from parents and children shopping together, emphasising the importance of appealing packaging and high in-store visibility in making an impact at point of sale.

Covered in this Report

This Report examines the behaviour and attitudes of UK parents of children aged 7-15 and UK children aged 7-15 in relation to snacking.

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