Table of Contents
Overview
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- What you need to know
- Definition
Executive Summary
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- Overview
- Regular exercise is common
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- Figure 1: Exercise frequency, September 2018
- The issues
- Most workouts aren’t intense
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- Figure 2: Exercise intensity, September 2018
- For some, just starting an exercise routine is a challenge
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- Figure 3: Barriers to exercising, September 2018
- Aging adults can benefit the most from exercise, yet are least likely to participate
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- Figure 4: Exercise frequency, by age, September 2018
- The opportunities
- Help consumers carve out a dedicated space for exercise
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- Figure 5: Exercise location inside the home, by exercise frequency, September 2018
- Exercise must be fun and offer variety
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- Figure 6: Attitudes toward exercise, September 2018
- Promote specific health benefits to draw in exercisers
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- Figure 7: Exercise health benefits, September 2018
- The majority exercise alone, show the positives of solo exercise
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- Figure 8: Exercise fellowship, September 2018
- Home exercise equipment is poised for a tech update
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- Figure 9: Home exercise equipment, have at home (net), September 2018
- What it means
The Market – What You Need to Know
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- Exercise is at the top of adults’ wellness hierarchy
- Managing health conditions through exercise
- Places to exercise are everywhere
- Growth opportunities exist in targeting select demographics
The Role of Exercise in Overall Wellness
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- Exercise is a top focus for adults
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- Figure 10: Health focuses, March 2018
- But, parents don’t prioritize it for their children
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- Figure 11: Priorities for children’s well-being, November 2017
The Role of Exercise in Managing Ailments
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- Exercise is a key component for weight managers
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- Figure 12: Weight management method, August 2018
- Managing specific health conditions through exercise
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- Figure 13: Diabetes management, May 2018
Where People Exercise
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- Home is where your target heart rate is
- Fitness facilities offer consumers more benefits
- A breath of fresh air
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- Figure 14: Exercise location, September 2018
- A dedicated space improves consistency, particularly when it’s paid for
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- Figure 15: Select exercise locations, by exercise frequency, September 2018
- Access impacts where people exercise
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- Figure 16: Select exercise locations, by area, September 2018
Demographic Prospects
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- Opportunity to engage aging adults in exercise
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- Figure 17: Exercise frequency, by age, September 2018
- Inclusivity is important, yet varied ways to reach diverse exercisers
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- Figure 18: Attitudes toward exercise, by race and Hispanic origin, September 2018
Exercise Trends – What You Need to Know
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- Exercise products have a place in the home
- Low impact remains the go-to, but there’s a desire to try something new
- The future of exercise is personalized and inclusive
Home Exercise Products
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- Exercise products have a place in the home
- Free weights are the most commonly owned; cardio equipment gets facelift
- Less commonly owned machines are poised for a makeover
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- Figure 19: Home exercise equipment, have at home (net), September 2018
- But some are collecting dust
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- Figure 20: Home exercise equipment, September 2018
- Women could be the key target for at-home equipment
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- Figure 21: Home exercise equipment - have at home (net), by gender, September 2018
- The accessibility of streaming is appealing, yet doesn’t cause adherence
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- Figure 22: Streaming workouts – Have at home (net), by age, September 2018
Exercise Participation
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- Low impact exercises remain the go-to
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- Figure 23: Type of exercise participated in last 12 months, 2009-18
- Adults are trying (or wanting to try) new exercises
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- Figure 24: Interest in types of exercise, September 2018
- Young adults are willing to go outside the comfort zone
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- Figure 25: Interest in types of exercise – Would do again/interested in doing (net), by age, September 2018
What’s Next?
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- It’s all in the DNA
- Workout getaways, both far and near
- Mindfulness over matter
- Inclusivity is in
The Consumer – What You Need to Know
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- Most everyone is exercising, but not with strong intensity
- Exercise isn’t for everyone
- Exercise should be fun
- Health benefits are expected
- If you can’t beat them join them
Exercise Frequency and Intensity
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- Regular exercise is common
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- Figure 26: Exercise frequency, September 2018
- Workouts aren’t intense
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- Figure 27: Exercise intensity, September 2018
- Occasional exercisers don’t bring much intensity to workouts
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- Figure 28: Exercise intensity, by exercise frequency, September 2018
- Men exercise more regularly and with greater intensity
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- Figure 29: Exercise frequency and Intensity, by gender, September 2018
- A dedicated exercise location supports more intense workouts
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- Figure 30: Workout location, by exercise intensity, September 2018
Barriers to Exercising
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- Exercise doesn’t come easy to everyone
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- Figure 31: Barriers to exercising, September 2018
- Life stage influences exercise hurdles
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- Figure 32: Barriers to exercising, by age and parental status, September 2018
Attitudes toward Exercise
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- Exercise must be fun and offer something new
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- Figure 33: Attitudes toward exercise, September 2018
- Appearance drives motivation
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- Figure 34: Motivated by improving my appearance, by age, September 2018
- Men exercise on Mars; women on Venus
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- Figure 35: Select attitudes toward exercise, by gender, September 2018
Exercise Health Benefits
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- Health benefits are fundamental
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- Figure 36: Exercise health benefits, September 2018
- Women turn to exercise to manage weight and stress
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- Figure 37: Select exercise health benefits, by gender, September 2018
- Seniors seek health benefits; skill and social benefits for 18-24-year-olds
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- Figure 38: Select exercise health benefits, by age, September 2018
- Regular exercisers have a stronger connection to the benefits
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- Figure 39: Exercise health benefits, by frequency, September 2018
Exercise Fellowship
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- The majority exercise alone; camaraderie is still prevalent
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- Figure 40: Exercise fellowship, September 2018
- Young adults are more social with exercise
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- Figure 41: Exercise fellowship, by age, September 2018
- Who people exercise with doesn’t impact exercise frequency…
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- Figure 42: Exercise frequency, by exercise fellowship, September 2018
- …but it does increase some perceived benefits
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- Figure 43: Select exercise benefits, by exercise fellowship, September 2018
Appendix – Data Sources and Abbreviations
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- Data sources
- Consumer survey data
- Abbreviations and terms
- Abbreviations
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