Table of Contents
Overview
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- What you need to know
- Areas covered in this report
Executive Summary
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- The market
- Consumer spending
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- Figure 1: Italy: Annual percentage change in consumer spending on clothing and footwear, 2014-18
- Sector size and forecast
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- Figure 2: Italy: Specialist clothing retailers’ sales (excl. VAT), 2013-18
- Channels of distribution
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- Figure 3: Italy: Estimated distribution of spending on clothing and footwear, 2018
- Companies and brands
- Leading players
- Market shares
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- Figure 4: Italy: Leading specialist clothing retailers’ sales as % all spending on clothing and footwear, 2017
- Online
- The consumer
- Where they shop for clothes
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- Figure 5: Italy: Where clothes have been bought – in-store vs online, July 2018
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- Figure 6: Italy: Where clothes have been bought – in-store or online, by retailer, July 2018
- Attitudes to shopping for clothes
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- Figure 7: Italy: Attitudes to shopping for clothes, July 2018
- What we think
Issues and Insights
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- Growing interest in sustainability presents opportunity to differentiate
- The facts
- The implications
- High smartphone ownership levels point way to online growth
- The facts
- The implications
The Market – What You Need to Know
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- Spending yet to recover to pre-recession levels
- Inflation returns to positive territory
- Retailer confidence has dipped sharply
- Clothing specialists sales flat and 2017 and set to fall
- Specialists hold their ground
Consumer Spending
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- Spending yet to recover to pre-recession levels
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- Figure 8: Italy: Consumer spending on clothing and footwear (incl. VAT), 2013-18
- Retailer confidence has dipped sharply
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- Figure 9: Italy: Consumer and retailer confidence levels, October 2017-September 2018
Sector Size and Forecast
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- Clothing specialists sales flat and 2017 and set to fall
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- Figure 10: Italy: Specialist clothing retailers, sales (excl. VAT), 2013-18
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- Figure 11: Italy: Specialist clothing retailers, forecast sales (excl. VAT), 2018-23
Inflation
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- Figure 12: Italy: Consumer prices * of clothing and footwear, annual % change, 2013-17
- Figure 13: Italy: Consumer prices * of clothing and footwear, annual % change, Jan 2017 –Aug 2018
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Channels of Distribution
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- Specialists hold their ground
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- Figure 14: Italy: Estimated distribution of spending on clothing and footwear, 2018
Leading Players – What You Need to Know
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- A fragmented but fast evolving market
- OVS is market leader but Inditex is closing in
- Gruppo Teddy – a home-grown success story
- Leading specialists grow share…but from low base
- Online growth continues
Leading Players
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- A fragmented but fast evolving market
- Fast fashion gains ground
- OVS fights to maintain leading position
- Inditex closes in
- Gruppo Teddy – a home-grown success story
- Other players
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- Figure 15: Italy: Leading specialist clothing retailers, sales (excl. VAT), 2013-17
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- Figure 16: Italy: Leading specialist clothing retailers, outlets, 2013-17
- Sales per outlet
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- Figure 17: Italy: Leading clothing retailers, Sales per outlet, 2013-17
Market Shares
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- Figure 18: Italy: Leading specialist clothing retailers, sales as % all spending on clothing and footwear, 2013-17
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Online
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- Online activity
- Shopping for clothing online
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- Figure 19: Italy: Online purchasing, 2008-17
- Online market size
- Leading online players
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- Figure 20: Italy Where people shopped for clothing online/by catalogue in the past 12 months, July 2018
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- Figure 21: Italy: Leading retailers’ estimated online sales of clothing, 2017
The Consumer – What You Need to Know
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- Stores the dominant channel of distribution
- OVS is the leading specialist
- Italian shoppers look for breadth of range
- Italian clothes buyers compare prices
- Social media still just for the young
Where they Shop for Clothes
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- In-store vs online
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- Figure 22: Italy: Channels used for buying clothes, July 2018
- Retailers bought from
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- Figure 23: Italy: Retailers used for buying clothes in the last 12 months, July 2018
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- Figure 24: Italy: Customer profile by clothes retailers shopped, July 2018
- Online vs in-store by retailer
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- Figure 25: Italy: proportion of shoppers who shop in-store and not online for clothes by retailer, July 2018
Attitudes to Shopping for Clothes
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- Figure 26: Italy: Attitudes to shopping for clothes, July 2018
- Online vs in-store shoppers
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- Figure 27: Italy: Agreement with attitude statements about shopping for clothes, online vs in-store shoppers, July 2018
- Attitudes by retailer used
- Prices
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- Figure 28: Italy: Attitude to comparing prices by retailer bought from, July 2018
- Social media
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- Figure 29: Spain: Attitude to social media by retailer bought from, July 2018
- Environmental concerns
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- Figure 30: Spain: Attitude to environment al impact by retailer used, July 2018
- Fashion magazines
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- Figure 31: Spain: Attitude to fashion/style magazines by retailer used, July 2018
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Appendix – Data Sources, Abbreviations and Supporting Information
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- Abbreviations
- Data sources
C&A
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- What we think
- Playing the sustainability card
- Digital presents best opportunity for growth
- Store overhauls show potential
- Company background
- Company performance
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- Figure 32: C&A: Group financial performance, 2013/14-2017/18
- Figure 33: C&A: Outlet data, 2013/14-2017/18
- Retail offering
H&M Hennes & Mauritz
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- What we think
- A new fascia joins the stable
- Technology enhancing the customer experience
- A first in pet streetwear
- Localisation
- Making fashion circular
- COS expansion into China
- Company background
- Company performance
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- Figure 34: H&M Hennes & Mauritz: group financial performance, 2012/13-2016/17
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- Figure 35: H&M Hennes & Mauritz: outlet data, 2012/13-2016/17
- Retail offering
Grupo Inditex
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- What we think
- Online
- Where next
- Company background
- Company performance
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- Figure 36: Grupo Inditex, sales and outlets by format, 2017
- Figure 37: Grupo Inditex, performance by brand, 2016-17
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- Figure 38: Grupo Inditex: group financial performance, 2013/14-2017/18
- Figure 39: Grupo Inditex: outlet data, 2013/14-2017/18
- Retail offering
Kiabi
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- What we think
- A bold vision for growth
- International expansion is a major focus
- Using technology to improve the in-store customer experience
- Company background
- Company performance
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- Figure 40: Kiabi: Group financial performance, 2012/13-2016/17
- Figure 41: Kiabi: Outlet data, 2012/13-2016/17
- Retail offering
OVS Group
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- What we think
- Accelerating the development of e-commerce
- Focusing on store traffic and like-for-like sales growth
- Embracing the use of social media influencers
- Pushing corporate social responsibility and sustainability credentials
- Company background
- Company performance
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- Figure 42: OVS Group: Group financial performance, 2013-17
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- Figure 43: OVS Group: Outlet data, 2013-17
- Retail offering
YNAP Group
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- What we think
- Richemont takeover completed
- YNAP focuses on m-commerce…
- …and expands product range
- Sustainability commitments
- Company background
- Company performance
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- Figure 44: YNAP group: group financial performance, 2014-17
- Retail offering
Zalando
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- What we think
- Expanding brand partnership scheme
- Driving out friction in delivery, returns and payments
- Working towards delivering a truly personalised on-site experience
- Head-to-toe fashion
- Conversational commerce to tackle customer pain points
- Dealing with excess and unwanted stock in a non-wasteful manner
- Company background
- Company performance
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- Figure 45: Zalando: group financial performance, 2013-17
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- Figure 46: Zalando: key metrics, 2016-H1 2018
- Retail offering
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