What you need to know

While sales growth has been minimal for retail pizza, a strong uptick in 2018 provides an indication of the growth potential of the category. Continued improvements in flavor variety, quality, and healthfulness will help marketers and retailers take advantage of frozen and refrigerated pizza’s unique combination of convenience and fun.

Definition

This Report builds on the analysis presented in Mintel’s Pizza – US, September 2016 Report and the October 2015 and June 2014 Reports of the same title, as well as Pizza at Retail – US, July 2013 and the 20122011, and 2010 Reports of the same title.

For the purpose of this Report, pizza at retail is defined to include:

  • Frozen pizza

  • Refrigerated “take-and-bake” pizzas, including UPC-coded and refrigerated pizza prepared and sold in the fresh deli department

  • Pizza kits/components, including pizza crust mixes; pizza crusts/shells; refrigerated and frozen pizza crust/dough; pizza sauce; pizza kits/mixes; and frozen pizza kits/toppings

Prepared, ready-to-eat pizza sold in retail outlets is excluded from the market size scope of this Report, as is pizza sold in foodservice outlets.

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