Table of Contents
Executive Summary
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- The market
- Club revenues hit another record high
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- Figure 1: Forecast of English professional football club* revenues, 2012/13-2022/23
- Boom still built on broadcasting
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- Figure 2: Premier League club revenues, by segment, 2013/14-2017/18
- World Cup tops TV ratings
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- Figure 3: Premier League live television audiences, 2013/14-2017/18
- An elite within the elite
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- Figure 4: Share of English professional football club revenues, by division, 2016/17
- The consumer
- World Cup casuals top up fan base
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- Figure 5: Watching live football, July 2018
- Game starts scoring outside the box
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- Figure 6: Methods of watching live football, July 2018
- Plenty of fans prepared to pay to view
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- Figure 7: Channels used to watch live football, July 2018
- Match action sustains big screen’s appeal
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- Figure 8: Following football through media, July 2018
- Younger fans put social issues before cost
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- Figure 9: Fan priorities for football clubs, July 2018
- Sponsors seek value through engagement online
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- Figure 10: Fan priorities for football club sponsors, July 2018
- What we think
Issues and Insights
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- Traditional TV can ride over-the-top challenge
- The facts
- The implications
- Smaller screens set to prosper beyond the final whistle
- The facts
- The implications
The Market – What You Need to Know
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- Club revenues hit record high
- Boom still built on broadcasting
- World Cup tops TV ratings
Market Size and Forecast
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- TV and commerce drive revenue growth
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- Figure 11: English professional football club* revenues, 2012/13-2022/23
- Attendances up again
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- Figure 12: English professional club football attendances, by division, 2013/14-2017/18
- Forecast
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- Figure 13: Forecast of English professional football club* revenues, 2012/13-2022/23
- Forecast methodology
Market Segmentation
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- Clubs bank on broadcast boom
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- Figure 14: Premier League club revenues, by segment, 2013/14-2017/18
- Star power rakes in global rights fees
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- Figure 15: Value of Premier League broadcast rights, 2004-19
Market Drivers
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- Football top of the table
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- Figure 16: Interest in football among key demographic groups, 2017/18
- Ticket pricing still has a perception problem
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- Figure 17: Price distribution of Premier League match tickets*, 2017/18
- TV thrillers keep fans on the edge of the sofa
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- Figure 18: Premier League live television audiences, 2013/14-2017/18
- Stadium investment hits new high
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- Figure 19: Capital investment by English professional football clubs, by division, 2013/14-2016/17
- Smart strategies as TV goes over the top
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- Figure 20: Television connectivity, April 2018
Companies and Brands – What You Need to Know
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- Rich getting richer
- Amazon dips a toe in streaming waters
- Mobile ticketing helps stadia go paper-free
- Manchester United retains commercial crown
Market Share
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- Minority rule
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- Figure 21: Share of English professional football club revenues, by division, 2016/17
- An elite within the elite
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- Figure 22: Share of aggregate Premier League revenues, 2016/17
Launch Activity and Innovation
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- Amazon breaks new ground in broadcast rights
- iFollow leads in streaming
- Table for (League) Two?
- Caterers gamble on volume beating value
- Blockchain looks to provide the missing link in the ticket market
- Smartphones the ticket to seamless spending
Club Profiles
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- Manchester United retains commercial crown
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- Figure 23: Leading Premier League clubs, by revenue, 2016/17
- Manchester United
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- Figure 24: Manchester United revenues, by segment, 2013/14-2016/17
- Manchester City
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- Figure 25: Manchester City revenues, by segment, 2013/14-2016/17
- Arsenal
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- Figure 26: Arsenal revenues, by segment, 2013/14-2016/17
- Liverpool
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- Figure 27: Liverpool revenues, by segment, 2013/14-2016/17
- Chelsea
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- Figure 28: Chelsea revenues, by segment, 2013/14-2016/17
- Tottenham Hotspur
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- Figure 29: Tottenham Hotspur revenues, by segment, 2013/14-2016/17
The Consumer – What You Need to Know
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- World Cup has universal appeal
- Livestreaming gets in the game
- Plenty of fans prepared to pay to view
- Fans stay with TV until the final whistle
- Younger fans put social issues ahead of cost
- Sponsors seek value through engagement online
The Football Nation
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- World Cup delivers peak football...
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- Figure 30: Watching live football, July 2018
- ...and closes the gender gap
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- Figure 31: Watching live football, by gender and age, August 2017 and July 2018
Experience of Live Football
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- Game starts scoring outside the box
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- Figure 32: Methods of watching live football, July 2018
- Young still priced out of seats and subscriptions
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- Figure 33: Methods of watching live football, by age, July 2018
Live Football Viewing
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- Out-of-home market a destination for brands
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- Figure 34: Channels used to watch live football, July 2018
- Television still where football needs to be seen
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- Figure 35: Platforms used to watch live football, by channel or streaming service watched, July 2018
Football Media
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- Match action sustains big screen’s appeal
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- Figure 36: Following football through media, July 2018
- Fan TV attracting brand supporters
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- Figure 37: Experience of watching non-match video online, by socio-demographic status and gross household income, July 2018
Fan Issues
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- A generation gap emerges in concern over cost
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- Figure 38: Fan priorities for football clubs, July 2018
- A change of priorities at the gate
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- Figure 39: Fan priorities for football clubs, by experience of watching live football, July 2018
Sponsor Opportunities
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- Can brands show fans they offer more than cash?
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- Figure 40: Fan priorities for football club sponsors, July 2018
- Sponsors to find greatest reach online
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- Figure 41: Fan priorities for football club sponsors, by experience of live football, July 2018
Appendix
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- Data sources
- Abbreviations
- Fan chart forecast
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- Figure 42: Forecast of English professional football club* revenues, 2017/18-2022/23
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