"Technology is rapidly advancing and changing society as we know it. Technology has had a tremendous impact on the way people work, socialize and get entertainment, and in myriad other ways as well. This increased adoption of technology into everyday life has molded attitudes toward technology; the majority of consumers are now optimistic about tech innovations and look forward to what the next developments will bring."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Key Trends – What You Need to Know
What to Watch
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Smartphone Operating System
Digital Communication Behaviors
Online Social Behaviors
Perceptions of Emerging Technologies
Interest in New Models
Attitudes toward Technology and the Digital World
Consumer Segmentation – Attitudes toward Technology and the Digital World
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
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There are widespread concerns over automation and employment
