US Outdoor Enthusiasts 2019
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For the purposes of this report, active outdoor activities are defined as those which require a significant level of commitment from an individual in terms of time and/or physical ability. Leisure outdoor activities such as grilling, relaxing outside or wildlife viewing are not covered in this report.
An active outdoor enthusiast/participant is an individual who has participated in an active outdoor activity in the past 12 months.
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The outdoor recreation market is populated by a large, stable group of dedicated outdoor enthusiasts who tie their identities to their favorite outdoor activities. Consumers have a tendency to gravitate toward the familiar, making family, friends and even influencers important groups to break people out of their regular routines and help them adopt new activities. Even though most outdoor enthusiasts stick to only a few activities, they are growing the market through frequent participation and an invigorated sense of activism John Poelking
Leisure & Media Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.