"In 2018, the global cruise industry earned an estimated $4.56 billion (a 4.6% increase over 2017) and carried an estimated 26 million annualized passengers. River cruising has become more popular over the last few years. It is poised to become even more popular as travelers realize how their itineraries, with multiple destinations and increasingly immersive shoreline experiences, dovetail with current overall travel trends. Meanwhile, ocean cruise ships are ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Executive Summary
Market
Market
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
The Market – What You Need to Know
The US Cruise Market
Market Breakdown
Market Perspective
Market Factors
Consumer
Consumer
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
The Consumer – What You Need to Know
Cruise History and Intent
Barriers to Cruising
River Cruise Destinations
Perceptions of Cruise Vacations
Cruise Ship Amenities
Attitudes toward Cruises
Cruise Segments
Brand/Company
Brand/Company
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Key Players – What You Need to Know
Leading Cruise Lines
Digital Marketing for Cruise Lines
What’s Happening
What’s Struggling
Cruising’s Future
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources and Abbreviations
Appendix – The Market
Appendix – The Consumer
13th May 2020
“Though the cruise industry has been hit particularly hard by travel restrictions, it’s too early to eulogize the industry. Consumers viewed cruises very positively prior to the COVID-19 outbreak, and younger travelers were keen to hit the high seas. Industry data shows that this interest has so far persisted, and ... 
29th January 2020
“Americans are increasingly concerned about how travel contributes to global warming, and any earnest attempt by airlines to mitigate their role is welcome. However, before taking a CEO’s word on European travel trends making their way here, it’s worth looking at the whole picture.” |
Young adults (aged 25-34) are the group most likely to have a cruise planned for 2020 (river or ocean).
