What you need to know
The competitive landscape for streaming audio is fairly level in terms of service offerings, but a few standouts have dominated through partnerships with other services and easy access to extensive libraries. Paid streaming apps likely find that their biggest competition is the free version they offer – finding ways to convert subscribers may be a challenge.
Definition
This Report covers internet-based streaming music services, including personalized streams utilizing user inputs of likes and dislikes and on-demand services. Terrestrial radio, satellite radio, and personal libraries are discussed in the Report as competing sources of music listening. While data includes terrestrial radio, the focus of research rests on personalized streams of music services via desktop platforms and mobile apps. Video-based sources of music, including YouTube, are considered to be part of the streaming music market.
A listener is defined as an adult aged 18+ who has listened to any audio entertainment in the past six months. A streamer is an adult who has listened to streaming audio in the past six months.
