Added Value in Dairy Drinks, Milk and Cream - UK - April 2019
Added Value in Dairy Drinks, Milk and Cream - UK - April 2019

“White milk continues to feel the benefits and drawbacks of its commodity status. A vast majority of consumers see milk as a staple in the household, underpinning near-universal usage. However, this also means brand differentiation remains challenging. Recycled plastics and sustainable farming garner sizeable minority interest in the milk and cream market, creating an opportunity for the industry to drive consumer engagement.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Usage of Milk, Dairy Drinks and Cream
How Much Consumers are Prepared to Pay for Milk
Usage Occasions for Cow’s Milk and Plant-Based Milk Alternatives
Interest in New Product Concepts in Milk, Milk Drinks and Cream
Behaviours Relating to Milk, Milk Drinks and Cream
Attitudes towards Milk, Milk Drinks and Cream

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Market Share
Start-ups and Disruptors Case Study – Neqta
Launch Activity and Innovation
Advertising and Marketing Activity

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations, and Supporting Information
Appendix – Launch Activity and Innovation
Appendix – Market Size and Forecast