“The majority of major domestic appliance purchases are triggered by replacing a broken or faulty appliance and this part of the market is fundamentally resilient. But more discretionary purchases such as those following house moves, refurbishing a kitchen or upgrading to the latest features have been held back in the face of a slowing housing market and wavering consumer confidence which has led to overall sales stagnating.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
What They Buy
Triggers to Purchase
Brand of Appliance Purchased
Reasons for Choosing Appliance Brand
Other Brands Considered
Length of Time to Purchase
Interest in Innovations
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Competitive Strategies
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
23rd May 2019
"Neff, a BSH brand which focusses on built-in kitchen appliances, has harnessed Augmented Reality (AR) technology for a series of pop-up events including Waterloo Station and Bluewater Shopping Centre." 
16th April 2019
"Miele has introduced smart, internet connected appliances across its built-in ranges. This move is important for this high-end brand which must compete against similar technology introduced by competitors such as Bosch and Whirlpool."
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What a slowing housing market means
