“While lower sugar is the key attribute seen to denote healthier cakes/sweet baked goods, companies reformulating products will need to reassure consumers that the taste and indulgent aspects will remain unaffected. That many people find shop-bought cakes too sweet however suggests opportunities for new products with inherently lower-sugar recipes.”
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Types of Cakes, Cake Bars and Sweet Baked Goods Eaten
Frequency of Eating Cakes, Cake Bars and Sweet Baked Goods
Factors Deemed to Make Cakes/Sweet Baked Goods Healthier
Attributes Seen as Worth Paying More for in Cakes, Cake Bars and Sweet Baked Goods
Behaviours Relating to Cakes, Cake Bars and Sweet Baked Goods
Attitudes towards Cakes, Cake Bars and Sweet Baked Goods
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Start-ups and Disruptors Case Studies – The Protein Bakery
Start-ups and Disruptors Case Study – The Sweet Reason Company
Launch Activity and Innovation
Advertising and Marketing Activity
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
25th October 2019
“Unusual flavours help to generate a buzz around a product or brand and create a sense of intrigue that has strong potential to prompt purchase in the impulse-driven cakes market. However, while they can tempt in the adventurous, they also face the barrier of many consumers’ habitual approach.” 
23rd May 2019
“Vegan cakes appeal to four in ten users, signalling marked opportunities for more companies to harness the vegan trend. However, companies will need to highlight how plant-based ingredients enhance products’ taste and texture in order to reach a mainstream audience.”
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Focus on naturalness of ingredients is needed
