Lifestyles of Generation Z - UK - September 2019
Lifestyles of Generation Z - UK - September 2019

“It is increasingly difficult to ignore the growing body of research linking the young’s hyper-engagement with social media to a heightened incidence of mental health issues. For their part, the major social media platforms are exploring ways of lessening the young’s reliance on digital approval, but there remain opportunities for brands to implore this generation to switch off from the online world, creating new, compelling analogue experiences.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

Demographic Overview – What You Need to Know
Demographic Overview

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Characteristics Important to Gen Z
Attitudes towards Digital Behaviours
Weeknight and Weekend Activities
Environmental Behaviours
Sources of Income: 12-15-Year-Olds
Sources of Income: 16-19-Year-Olds
Gen Z Role Models

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information