Brand Overview - Finance - UK - August 2019
Brand Overview - Finance - UK - August 2019

“Times are changing in the financial services sector, and any companies that are relying on a heritage brand and consumers’ traditional inertia when it comes to switching providers could be caught out. Challenger brands are disrupting the market, and younger consumers are looking differently at the role of the financial institutions that they use. Millennial and Generation Z consumers are far more willing to allow banks into the private aspects ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Brand Leaders – What You Need to Know
Brand Usage
Trust in Financial Services Brands
Satisfaction and Recommendation
Brand Preference
Brand Differentiation
Brand Reputation – What You Need to Know
Ethical Brands
Customer Service
Prestige and Premium Brands
Competency and Reliability
The Financial Services Brandscape – What You Need to Know
Loyalty and Switching in Financial Services
Progressiveness in Financial Services
A Focus on Helping Customers

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Brands Used