“Although the leading brands are performing strongly, a new generation of energy drink brands looking to deliver energy through ‘clean’ and ‘natural’ formulations is shaking up the market. If awareness is fostered, these new entrants have sizeable potential to grow the market penetration of energy drinks by appealing to non-users put off by the category’s sugary and artificial image. Meanwhile, demonstrating tangible benefits and aligning with lower-intensity activities looks ...
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage of Sports and Energy Drinks
Occasions for Drinking Sports and Energy Drinks
Barriers to Drinking Sports and Energy Drinks
Interest in Sports and Energy Drinks Flavours
Interest in Sports and Energy Drinks Concepts
Sports and Energy Drinks Behaviours
Attitudes towards Sports and Energy Drinks
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Start-ups and Disruptors Case Study – Unrooted Fresh Energy
Start-ups and Disruptors Case Study – Matcha Works
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Launch Activity and Innovation
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Perceptions of sugar as both a barrier and a necessary ingredient dictate a balanced approach
