“Drinks makers are continuing to cater to consumers moderating their alcohol intake through a raft of low/no-alcohol versions, ensuring that they can keep buying into the market even as they seek to curb their drinking.
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered. Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Channels to Market
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Usage
Factors Encouraging Trial of New Alcoholic Drinks
Behaviours Related to Alcoholic Drinks
Attitudes towards Alcoholic Drinks
Associations with Occasions
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Start-ups and Disruptors – Case Studies
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations and Supporting Information
Appendix – Market Size and Forecast
30th July 2019
“Sainsbury’s is attracting the no and low alcohol market with a two day pop-up event in a central London pub. As a grocery retailer this venture is outside of the norm, however in doing so it has been able to gain attention from the public, media and trade to promote ...
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The moderation trend signals a warning and an opportunity to the market
