Voice Assistants and Skills - US - December 2019
Voice Assistants and Skills - US - December 2019

"Voice assistants are playing a growing role in consumers' everyday lives. Massive investment is underway to develop voice assistant abilities and to further integrate smart home devices to provide a seamless experience utilizing voice commands to control household devices and increase hands-free interfacing. Improving voice assistant capabilities, coupled with the trend of higher usage among younger consumers points to even more voice integration in the future."

- Buddy Lo, Senior Technology ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

The Market – What You Need to Know
Market Factors

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Consumer – What You Need to Know
Voice Assistants Used
Voice Assistant Devices
Voice Assistant Actions
Reasons for Not Using a Voice Assistant
Smart Speakers Owned
Voice Controlled Household Devices
Attitudes toward Voice Assistants
Consumer Segmentation – Attitudes toward Voice Assistants

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Key Players – The “Big Four” Voice Assistants
What’s Working
What’s Struggling
What to Watch

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations