How Amazon Continues to Raise the Bar - US - August 2019
How Amazon Continues to Raise the Bar - US - August 2019

"Amazon has raised the bar for retailers in ways big and small. Indeed, more than half of consumers agree that Amazon excels over other companies when it comes to making it easy to find what you want; offering a broad selection of products and brands; and creating an easy to use checkout process. Amazon has even invented its own “holiday.” Yet for companies competing with Amazon, the key issue is ...

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Overview
Executive Summary

Market

Market

Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

eCommerce Interests – What You Need to Know
Use and Interest in eCommerce Innovations
Use and Interest in Grocery Innovations
Streaming Content and Services

Consumer

Consumer

Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

The Amazon Shopper – What You Need to Know
The Amazon Shopper
Amazon Prime Membership
Perceptions of Amazon Shopping Experience
Perceptions of Amazon Shopping Process
Amazon Shopper Attitudes

Brand/Company

Brand/Company

Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

Amazon Overview – What You Need to Know
Understanding Amazon
Amazon’s Innovations and Initiatives: Retail
Amazon’s Innovations and Initiatives: Content

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources and Abbreviations