Loyalty in Financial Services - UK - October 2019
Loyalty in Financial Services - UK - October 2019

“Financial companies need to maintain high standards of customer service, offer convenient and reliable access points and address any problems quickly and fairly. They also need to reward customers for their loyalty, in a way that is meaningful and shows them they are appreciated.”

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.

The Market – What You Need to Know
Market Challenges and Drivers – Retail Banking
Market Challenges and Drivers – Insurance

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
Number of Financial Brand Relationships
Breadth of Customer Relationship – Multiple Products
Strength of Customer Relationship – Trust in the Brand
Valued Customers – Rewarding Loyalty
Length of Customer Relationship – 5+ Years Tenure
Positive Customer Experience – Recommending the Brand
Ways to Win Customer Loyalty – Banking
Ways to Win Customer Loyalty – Insurance

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Companies and Brands – What You Need to Know
Largest Providers by Sector
Top 30 Brands by Customer Share

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix: Data Sources and Abbreviations