"Snacks are one area where health priorities take more of a backseat for consumers. In light of the government expectations of calorie reductions, this poses a notable challenge to the category. Brands looking to explore a better-for-you positioning in line with government goals need to ensure products deliver on taste and excitement to entice trial among a larger share of the population."
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Overview
Overview
This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Overview
Executive Summary
Issues and Insights
Market
Market
Mintel provides a range of market information across categories including: forecasting and share information; internal and broader market environment information; and the issues that affect the market in question.
The Market – What You Need to Know
Market Size and Forecast
Market Segmentation
Market Drivers
Consumer
Consumer
Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.
The Consumer – What You Need to Know
Types of Crisps, Savoury Snacks, and Nuts Eaten
Demand for Healthier and New Types of Crisps, Savoury Snacks, and Nuts
Qualities Looked for in Healthier Crisps, Savoury Snacks, and Nuts
Behaviours Relating to Crisps, Savoury Snacks, and Nuts
Factors Encouraging Trial of New Crisps, Savoury Snacks, and Nuts
Brand/Company
Brand/Company
Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.
Companies and Brands – What You Need to Know
Market Share
Launch Activity and Innovation
Advertising and Marketing Activity
Brand Research
Data
Data
Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Appendix – Data Sources, Abbreviations, and Supporting Information
Appendix – Market Size and Forecast
Appendix – Market Share
Appendix – Launch Activity and Innovation
Appendix – Brand Research
29th April 2019
“Popped lotus seeds tap into demand for health and newness in the snack market. Alongside strong nutritional and natural credentials, their link to Indian and Asian cuisines speaks to consumers’ desire for food adventures.”
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No simple path for category to achieve calorie reduction target
