Attitudes towards KOLs – China – October 2019
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“With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the fragmentation of the KOL market but it will benefit brands by enabling the most suitable KOLs to speak to the heart of the right audience.”
– Chih-yuan Wang, Category Director
This report will look at the following areas:
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.