Attitudes towards KOLs - China - October 2019
Attitudes towards KOLs - China - October 2019

“With the rapid growth of social media influencers and development of MCN agencies, the KOL industry is going through a professionalization process and the KOL industry and market will be more competitive. The diversification of KOLs and social media followers will push the fragmentation of the KOL market but it will benefit brands by enabling the most suitable KOLs to speak to the heart of the right audience.”

- Chih-yuan Wang ...

more
Report Price:
£3302.97
|
$4460.00
|
€3717.16
Download:

Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Market

Market

Mintel provides a range of market information across categories including: forecasting and share information

Market Landscape
Influencer Analysis

Consumer

Consumer

Mintel runs online consumer research in ten cities, completing 300 interviews per city with a total sample size of 3,000. Our consumer research is based on a random sample of internet respondents from a panel recruited by KuRunData China online research.

The Consumer – What You Need to Know
Categories Followed on Social Media
Popular Social Media Platforms
Key Characters of Social Media Influencers
Social Media Influencers vs Families and Friends
Reasons to Purchase
Attitudes towards Social Media Influencers
Meet the Mintropolitans

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Methodology and Abbreviations