Large Home Appliances – China – October 2019
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“The large home appliance market should cater to the needs of different consumer groups. We expect to see more household appliances targeting small families. Young, single consumers value the ability to control large household appliances from the palm of their hands, while older consumers are more concerned about practicality and automation. Smart household appliances are the big trend but there is a large gap between consumers’ expectations of smartness learned from marketing and the everyday smart functions they want in large appliances.”
– Roger Shi, Research Analyst
This report examines the following issues:
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