China Marketing to University Students Market Report 2019
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Providing the most comprehensive and up-to-date information and analysis of the Marketing to University Students – China market, and the behaviours, preferences and habits of the consumer.
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
In 2018, the first of China’s 147 million young people born after
the year 2000 reached adulthood. How this post-00s generation
differs from the post-90s one that came before them has become
a topic of keen interest for most brands.
Most university students are aged 18-22, born between 1997
and 2001. Around half of them therefore belong to the so-called
post-00s generation. This Report investigates university students’
lifestyle and social behaviour, expectations and concerns, along
with their attitudes towards brands’ marketing concepts.
Written by Alan Xie, a leading analyst in the Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Today’s students are seeking more diverse experiences than ever, which stimulates their strong desire for consumption. However, at the same time, they are highly conscious of self-management and self-regulation. They are more aware of the importance of emotional intelligence, controlling and expressing their emotions, and handling interpersonal relationships. They hold a positive and pragmatic attitude towards life and future career development.
Alan Xie
Lifestyles Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.