Amazon: A Shopper's Perspective - UK - January 2019
Amazon: A Shopper's Perspective - UK - January 2019

“Amazon is the arch disruptor in a period of evolution for UK retail. The size of the business and its relentless focus on customer-facing innovation has meant it has invested in and led on many trends that have come to define 21st century retail. However, at present, it is not all conquering, leaving both room for its growth and for rivals to fight back.”

– Nick Carroll, Senior Retail Analyst

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Overview

Overview

This report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

Executive Summary
Issues and Insights

Consumer

Consumer

Mintel conducts exclusive and original consumer research for reports, bringing up-to-date and unique insight to topical issues. This research examines the impact of social, economic, cultural and psychological influences on consumers.

The Consumer – What You Need to Know
The Amazon Shopper
Amazon Prime Membership
What They Buy Via Amazon
Devices Used to Shop with Amazon
Satisfaction with the Amazon Shopping Experience
Behaviours of Amazon Shoppers
Attitudes toward Amazon’s Effect on Retail
Amazon and Black Friday
Why They Don’t Shop with Amazon

Brand/Company

Brand/Company

Our brand research provides data and informed analysis across a number of consumer metrics including usage, satisfaction, recommendation, momentum and trust. It also explores consumer attitudes towards brands and examines the reasons behind these.

Amazon: Structure and Innovations – What You Need to Know
Amazon: An Overview
Amazon in the UK Market
Amazon: Launch Activity and Innovations
Amazon: Advertising and Marketing Activity
Amazon: Brand Research

Data

Data

Reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

Appendix – Data Sources, Abbreviations, and Supporting Information
Appendix – Key Driver Analysis