Canada Pay TV and Bundled Communication Services Market Report 2019
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This report explores home internet usage, pay TV usage, bundled services, subscribing cord-nevers and cord-cutters, TV satisfaction and pay TV and bundling attitudes. This Report also examines the challenges the pay TV and internet service provider market faces, explores market factors impacting the category, marketing and advertising campaigns, as well as innovations and trends this market is experiencing
Written by Andrew Zmijak, a leading analyst in the Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As Canadians move away from traditional pay TV like cable/satellite and towards video streaming services, competition is ramping up in this arena providing more choice than ever. Cost savings is top of mind among consumers when it comes to bundling, and thus will come to be expected. An expansion in options such as ‘skinny packages’ and ‘pick-and-pay’ channels can drive down costs and give consumers what they want without all the fluff. Andrew Zmijak
Media Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.